The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become inc… Mehr…
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!, Apress<
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*The Business of iPhone App Development* - Making and Marketing Apps that Succeed. 1st ed. / pdf eBook für 39.99 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet Medien > Bücher nein eBook als pdf eBooks > Sachthemen & Ratgeber > Computer & Internet, Springer-Verlag GmbH<
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*The Business of iPhone App Development* - Making and Marketing Apps that Succeed / pdf eBook für 39.99 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet Medien > Bü… Mehr…
*The Business of iPhone App Development* - Making and Marketing Apps that Succeed / pdf eBook für 39.99 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet Medien > Bücher nein eBook als pdf eBooks > Sachthemen & Ratgeber > Computer & Internet, Springer-Verlag GmbH<
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The Business of iPhone App Development - Making and Marketing Apps that Succeed. 1st ed.: ab 39.99 € eBooks > Sachthemen & Ratgeber > Computer & Internet Springer-Verlag GmbH eBook als pdf, Springer-Verlag GmbH<
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The Business of iPhone App Development - Making and Marketing Apps that Succeed: ab 39.99 € eBooks > Sachthemen & Ratgeber > Computer & Internet Springer-Verlag GmbH eBook als pdf, Springer-Verlag GmbH<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become inc… Mehr…
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!, Apress<
Nr. 978-1-4302-2734-2. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
*The Business of iPhone App Development* - Making and Marketing Apps that Succeed. 1st ed. / pdf eBook für 39.99 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet Me… Mehr…
*The Business of iPhone App Development* - Making and Marketing Apps that Succeed. 1st ed. / pdf eBook für 39.99 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet Medien > Bücher nein eBook als pdf eBooks > Sachthemen & Ratgeber > Computer & Internet, Springer-Verlag GmbH<
Versandkosten:In stock (Download), , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
*The Business of iPhone App Development* - Making and Marketing Apps that Succeed / pdf eBook für 39.99 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet Medien > Bü… Mehr…
*The Business of iPhone App Development* - Making and Marketing Apps that Succeed / pdf eBook für 39.99 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet Medien > Bücher nein eBook als pdf eBooks > Sachthemen & Ratgeber > Computer & Internet, Springer-Verlag GmbH<
Versandkosten:In stock (Download), , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
The Business of iPhone App Development - Making and Marketing Apps that Succeed. 1st ed.: ab 39.99 € eBooks > Sachthemen & Ratgeber > Computer & Internet Springer-Verlag GmbH eBook als pd… Mehr…
The Business of iPhone App Development - Making and Marketing Apps that Succeed. 1st ed.: ab 39.99 € eBooks > Sachthemen & Ratgeber > Computer & Internet Springer-Verlag GmbH eBook als pdf, Springer-Verlag GmbH<
The Business of iPhone App Development - Making and Marketing Apps that Succeed: ab 39.99 € eBooks > Sachthemen & Ratgeber > Computer & Internet Springer-Verlag GmbH eBook als pdf, Spring… Mehr…
The Business of iPhone App Development - Making and Marketing Apps that Succeed: ab 39.99 € eBooks > Sachthemen & Ratgeber > Computer & Internet Springer-Verlag GmbH eBook als pdf, Springer-Verlag GmbH<
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Buch in der Datenbank seit 2011-07-13T13:16:57+02:00 (Berlin) Detailseite zuletzt geändert am 2024-03-25T22:28:24+01:00 (Berlin) ISBN/EAN: 1430227346
ISBN - alternative Schreibweisen: 1-4302-2734-6, 978-1-4302-2734-2 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: wooldridge, schneider michael, dave naz Titel des Buches: iphone, business development
Daten vom Verlag:
Autor/in: Dave Wooldridge; Michael Schneider; Michael Schneider Titel: The Business of iPhone App Development - Making and Marketing Apps that Succeed Verlag: Apress; APRESS 408 Seiten Erscheinungsjahr: 2010-08-26 Berkeley; CA; US Sprache: Englisch 39,99 € (DE) 45,00 CHF (CH) Available 408 p.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; App; App Store; Apple iPhone; app development; design; iPhone; marketing; organization; testing; A; Business and Management; Apple and iOS; Business and Management; Macintoshprogrammierung; Apple-Betriebssysteme; Optimieren; BC
Seeing the Big Picture in a Crowded App Store Marketplace.- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research.- Protecting Your Intellectual Property.- Your iPhone App Is Your Most Powerful Marketing Tool.- Money for Nothing: When It Pays to Be Free.- Exploring New Business Models with In-App Purchase and Affiliate Programs.- Testing and Usability: Putting Your Best Foot Forward.- Get the Party Started! Creating a Prerelease Buzz.- Keys to the Kingdom: The App Store Submission Process.- Increasing Awareness for Your iPhone App. The only book devoted to the Business aspect of iPhone and iPod touch app development Not your typical marketing book, written by developers (who are also business pros) for developers Includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store
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