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The Business of iPhone App Development - Michael Schneider#Dave Wooldridge
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2010, ISBN: 9781430227335

ID: 683310125

The phenomenal success of the iPhone and the iPod touch has ushered in a ´´gold rush´´ for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators-perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer´s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! This book examines business aspects of developing great iPhone Apps. It includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store. Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 17.03.2010 Buch (fremdspr.), APress, .201

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The Business of iPhone App Development - Michael Schneider#Dave Wooldridge
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Michael Schneider#Dave Wooldridge:
The Business of iPhone App Development - neues Buch

ISBN: 9781430227335

ID: d02ac748838daf5c25a905c24bbf906b

This book examines business aspects of developing great iPhone Apps. It includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store. The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators-perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-4302-2733-5, Apress

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The Business of iPhone App Development - Dave Wooldridge; Michael  Schneider; Michael Schneider
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Dave Wooldridge; Michael Schneider; Michael Schneider:
The Business of iPhone App Development - neues Buch

ISBN: 9781430227335

ID: 9781430227335

Business and Management; Business and Management, general; Apple and iOS App, App Store, Apple iPhone, app development, design, iPhone, marketing, organization, testing Books Book, Springer Science+Business Media

Neues Buch Springer.com
This book examines business aspects of developing great iPhone Apps. It includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store. Versandkosten: EUR 0.00
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Michael Schneider, Dave Wooldridge, Michael Schneider:
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ISBN: 9781430227335

ID: 712659725

The Business of iPhone App Development:Making and Marketing Apps that Succeed. 1st ed. Michael Schneider, Dave Wooldridge, Michael Schneider The Business of iPhone App Development:Making and Marketing Apps that Succeed. 1st ed. Michael Schneider, Dave Wooldridge, Michael Schneider Bücher > Wissenschaft > Wirtschaftswissenschaft, Apress

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Schneider, Michael;Wooldridge, Dave: The Business of iPhone App Development
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Making and Marketing Apps that Succeed. 1st ed. Making and Marketing Apps that Succeed. 1st ed. Bücher > Wissenschaft > Wirtschaftswissenschaft

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Details zum Buch
The Business of iPhone App Development: Making and Marketing Apps That Succeed

Wooldridge speaks geek and understands success, as he proves with this volume designed for any iPhone or iPod touch developer expecting to design and submit an app in Apple's iTunes App Store.

Detailangaben zum Buch - The Business of iPhone App Development: Making and Marketing Apps That Succeed


EAN (ISBN-13): 9781430227335
ISBN (ISBN-10): 1430227338
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Springer
393 Seiten
Gewicht: 0,592 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.02.2007 05:58:50
Buch zuletzt gefunden am 12.06.2017 10:39:34
ISBN/EAN: 9781430227335

ISBN - alternative Schreibweisen:
1-4302-2733-8, 978-1-4302-2733-5


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