2005, ISBN: 0073135690

[SR: 8816137], Hardcover, [EAN: 9780073135694], McGraw-Hill Higher Education, McGraw-Hill Higher Education, Book, [PU: McGraw-Hill Higher Education], 2005-05-01, McGraw-Hill Higher Educat… Mehr…

[SR: 8816137], Hardcover, [EAN: 9780073135694], McGraw-Hill Higher Education, McGraw-Hill Higher Education, Book, [PU: McGraw-Hill Higher Education], 2005-05-01, McGraw-Hill Higher Education, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books<

ISBN: 0073135690

Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the au… Mehr…

Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author, Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. accounting,accounting and finance,advertising,business and finance,business and investing,education and reference,marketing,marketing and sales,textbooks Marketing & Sales, Mcgraw-Hill College<

2007, ISBN: 9780073135694

McGraw-Hill Companies, 2007-03. Hardcover. Good., McGraw-Hill Companies, 2007-03

2007, ISBN: 0073135690

[EAN: 9780073135694], [PU: McGraw-Hill Companies]