The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - gebrauchtes Buch
2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Mehr…
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The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - gebrauchtes Buch
2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Mehr…
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Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Taschenbuch
2012, ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Mehr…
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Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Taschenbuch
2012, ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Mehr…
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Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Taschenbuch
2012, ISBN: 9781118171684
[PU: John Wiley & Sons Inc], 398 Seiten Taschenbuch, Größe: 15.3 x 3.1 x 23.1 cm Gepflegter, sauberer Zustand. 11552394/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 3.00], gebraucht; sehr gu… Mehr…
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The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - gebrauchtes Buch
2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Mehr…
John A. Davis:
The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - gebrauchtes Buch2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Mehr…
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Taschenbuch
2012
ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Mehr…
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Taschenbuch
2012, ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Mehr…
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Taschenbuch
2012, ISBN: 9781118171684
[PU: John Wiley & Sons Inc], 398 Seiten Taschenbuch, Größe: 15.3 x 3.1 x 23.1 cm Gepflegter, sauberer Zustand. 11552394/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 3.00], gebraucht; sehr gu… Mehr…
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Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular.
The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations.
Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisionsThis timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Detailangaben zum Buch - Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands
EAN (ISBN-13): 9781118171684
ISBN (ISBN-10): 1118171683
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: John Wiley & Sons Inc
Buch in der Datenbank seit 2014-05-15T10:07:01+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-04-12T22:26:28+02:00 (Berlin)
ISBN/EAN: 1118171683
ISBN - alternative Schreibweisen:
1-118-17168-3, 978-1-118-17168-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: john davis
Titel des Buches: the marketing sport, games for your, sports marketing, john davis
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