4, ISBN: 9780470406038

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Devel… Mehr…

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."-Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."-Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."-Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management Sales & Selling, Marketing & Sales, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible~~ David A. LaBonte~~Sales & Selling~~Marketing & Sales~~9780470406038, en, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible, David A. LaBonte, 9780470406038, John Wiley & Sons, 04/01/2009, , , , John Wiley & Sons, 04/01/2009<

2009, ISBN: 9780470406038

Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelopm… Mehr…

Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelopment, Global Cash Card "Shiny Objects Marketing is a very simple andeasy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing & quote. Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelopment, Global Cash Card "Shiny Objects Marketing is a very simple andeasy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures onthis planet have in common-attraction to shiny objects-LaBonte laysout a commonsense approach that can turn any product or serviceinto a massive success. Once a person understands the power andinfluence of shiny objects, their marketing will never be thesame."-Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, ShinyObjects Marketing stands out as something truly refreshing. Itmakes absolute sense and actually works for any product orservice."-Donald Disbro, Vice President, New BusinessDevelopment and Marketing, Professional Community Management eBooks, , Shiny Objects Marketing~~EBook~~9780470406038~~David A. Labonte, , Shiny Objects Marketing, David A. Labonte, 9780470406038, Wiley, 04/08/2009, , , , Wiley<

ISBN: 9780470406038

"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelop… Mehr…

"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."-Michael Purcell, Senior Vice President, ProductDevelopment, Global Cash Card"Shiny Objects Marketing is a very simple andeasy-to-understand approach to attracting customers."-Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures onthis planet have in common-attraction to shiny objects-LaBonte laysout a commonsense approach that can turn any product or serviceinto a massive success. Once a person understands the power andinfluence of shiny objects, their marketing will never be thesame."-Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, ShinyObjects Marketing stands out as something truly refreshing. Itmakes absolute sense and actually works for any product orservice."-Donald Disbro, Vice President, New BusinessDevelopment and Marketing, Professional Community Management E-Book, [PU: Wiley]<

2009, ISBN: 0470406038

In englischer Sprache. Verlag: John Wiley & Sons, About the Author. Preface. What's the Big Deal? Chapter 1: What Can You Expect from This Book? Chapter 2: Origins of Shiny Objects. Chapt… Mehr…

In englischer Sprache. Verlag: John Wiley & Sons, About the Author. Preface. What's the Big Deal? Chapter 1: What Can You Expect from This Book? Chapter 2: Origins of Shiny Objects. Chapter 3: Why Are We Attracted to Shiny Objects? Chapter 4: Shiny Objects in Our Lives. Chapter 5: Traditional Persuasion Theory versus Shiny Objects. Chapter 6: Shiny Object Quadrants. Chapter 7: Five Facets of Shiny Objects. Chapter 8: Brands as Shiny Objects. Chapter 9: What Gets in the Way of Shiny Objects? Chapter 10. In a Room Full of Shiny Objects, How Do You Get Yours Noticed? Chapter 11. Now What? References. Index. PC-PDF, 256 Seiten, 1., Auflage, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:John Wiley & Sons], [PU: Wiley]<