2001, ISBN: 9780385528757

[ED: Buch], [PU: Random House LLC US], Neuware - Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives The primary obstacle is a conflict th… Mehr…

[ED: Buch], [PU: Random House LLC US], Neuware - Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 216x146x32 mm, 320, [GW: 476g], Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rechnung (Vorkasse vorbehalten), Internationaler Versand<

ISBN: 9780385528757

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heat… Mehr…

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Buch, Crown Publishers / Penguin Random House<

ISBN: 9780385528757

*Switch* - How to Change Things When Change Is Hard / gebundene Ausgabe für 28.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (gebunden) B… Mehr…

*Switch* - How to Change Things When Change Is Hard / gebundene Ausgabe für 28.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (gebunden) Bücher > Wissenschaft > Wirtschaftswissenschaft, Random House LLC US<

ISBN: 9780385528757

Find Switch by Chip Heath in Hardcover and other formats in Business & Economics > Decision-Making & Problem Solving. Business & Economics 9780385528757, Crown Currency

ISBN: 9780385528757

Switch - How to Change Things When Change Is Hard: ab 28.99 € Bücher > Wissenschaft > Wirtschaftswissenschaft Random House LLC US Buch (gebunden), Random House LLC US