The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Mehr…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs´ educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs´ educational background and the sector of operations. Of Ethnic Minority Businesses in the UK Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Mehr…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Mehr…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations., [PU: LAP Lambert Academic Publishing], [CT: Varia]<
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Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-St… Mehr…
Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-Strategies~~Olusola-Osineye AV Akademikerverlag GmbH & Co. KG.<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Mehr…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs´ educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs´ educational background and the sector of operations. Of Ethnic Minority Businesses in the UK Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Mehr…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft<
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and mar… Mehr…
The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations., [PU: LAP Lambert Academic Publishing], [CT: Varia]<
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Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-St… Mehr…
Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-Strategies~~Olusola-Osineye AV Akademikerverlag GmbH & Co. KG.<
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Detailangaben zum Buch - Marketing And Entrepreneurship Strategies
EAN (ISBN-13): 9783847304630 ISBN (ISBN-10): 3847304631 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2012 Herausgeber: AV Akademikerverlag GmbH & Co. KG.
Buch in der Datenbank seit 2007-12-04T00:57:20+01:00 (Berlin) Detailseite zuletzt geändert am 2016-12-26T10:58:41+01:00 (Berlin) ISBN/EAN: 9783847304630
ISBN - alternative Schreibweisen: 3-8473-0463-1, 978-3-8473-0463-0 Alternative Schreibweisen und verwandte Suchbegriffe: Titel des Buches: entrepreneurship, marketing