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Marketing And Entrepreneurship Strategies - Olusola Osineye
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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs´ educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs´ educational background and the sector of operations. Of Ethnic Minority Businesses in the UK Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft

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Marketing And Entrepreneurship Strategies - Osineye, Olusola
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ISBN: 9783847304630

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The purpose of this paper was to investigate the business practices of Afro- Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their entrepreneurship and marketing activities. Additionally, the influence of the entrepreneurs educational background and the sector of operation were also evaluated. Analyses of the findings obtained through electronic and mail questionnaires from twenty-seven (27) ACB small business owners indicate that their marketing activities involved the use of both transactional and relational strategies. With respect to their entrepreneurship practices, the results revealed that the ACB business owners preferred the niche minority market. It was also found that the marketing strategies adopted were influenced by the entrepreneurs educational background and the sector of operations., [PU: LAP Lambert Academic Publishing], [CT: Varia]

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ISBN: 9783847304630

Olusola Osineye,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Marketing-And-Entrepreneurship-Strategies~~Olusola-Osineye AV Akademikerverlag GmbH & Co. KG.

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Osineye, Olusola:
Marketing And Entrepreneurship Strategies - Taschenbuch

2012, ISBN: 3847304631

Gebundene Ausgabe, ID: 11703282

Of Ethnic Minority Businesses in the UK - Buch, gebundene Ausgabe, 104 S., Beilagen: Paperback, Erschienen: 2012 LAP Lambert Academic Publishing

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Details zum Buch
Marketing And Entrepreneurship Strategies
Autor:

Osineye, Olusola

Titel:

Marketing And Entrepreneurship Strategies

ISBN-Nummer:

Detailangaben zum Buch - Marketing And Entrepreneurship Strategies


EAN (ISBN-13): 9783847304630
ISBN (ISBN-10): 3847304631
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: AV Akademikerverlag GmbH & Co. KG.

Buch in der Datenbank seit 04.12.2007 00:57:20
Buch zuletzt gefunden am 26.12.2016 10:58:41
ISBN/EAN: 3847304631

ISBN - alternative Schreibweisen:
3-8473-0463-1, 978-3-8473-0463-0


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