ISBN: 0471545171

[SR: 1052051], Hardcover, [EAN: 9780471545170], Wiley, Wiley, Book, [PU: Wiley], Wiley, Noted for its superior research foundation, numerous examples, vignettes and experiential assignmen… Mehr…

[SR: 1052051], Hardcover, [EAN: 9780471545170], Wiley, Wiley, Book, [PU: Wiley], Wiley, Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs., 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books<

ISBN: 0471545171

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of th… Mehr…

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs. business,business and finance,business and investing,consumer behavior,education and reference,management and leadership,marketing,marketing and sales,research,textbooks Marketing & Sales, Wiley & Sons, Incorporated, John<

1994, ISBN: 9780471545170

John Wiley & Sons, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study co… Mehr…

John Wiley & Sons, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780471545170, John Wiley & Sons, 1994, 0<

1994, ISBN: 9780471545170

John Wiley & Sons, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please not… Mehr…

John Wiley & Sons, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780471545170, John Wiley & Sons, 1994, 0<

ISBN: 9780471545170

Hardcover book. 784 pages. Published by John Wiley & Sons Media > Book, [PU: Wiley]