ISBN: 9780415526586

With its practical orientation and scope,Applied Public Relationsis the ideal text for any public relations case studies or public relations management course that places an emphasis on s… Mehr…

With its practical orientation and scope,Applied Public Relationsis the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book¿s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.This Third Edition features:25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to studentsNew Professional Insights commentaries where practitioners respond to a set of questions relating to their workIncreased emphasis on ethics and social responsibilityFully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students Kathy Brittain Richardson, Books, Business and Finance, Marketing and Sales, Public Relations, Applied Public Relations: Cases In Stakeholder Management Books>Business and Finance>Marketing and Sales>Public Relations, Taylor and Francis<

ISBN: 9780415526586

Hardback, [PU: Taylor & Francis Ltd], With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations manage… Mehr…

Hardback, [PU: Taylor & Francis Ltd], With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students, Public Relations<

ISBN: 9780415526586

Het boek 'Applied Public Relations' van Kathy Brittain Richardson, Marcie Hinton koop je bij bookspot.nl, nu voor €179.99! Engelse Boeken Managementboeken Alle managementboeken … Mehr…

Het boek 'Applied Public Relations' van Kathy Brittain Richardson, Marcie Hinton koop je bij bookspot.nl, nu voor €179.99! Engelse Boeken Managementboeken Alle managementboeken Engelse Boeken > Managementboeken > Alle managementboeken Hardcover, [PU: Routledge]<

ISBN: 9780415526586

Het boek 'Applied Public Relations' van Kathy Richardson, Marcie Hinton koop je bij bookspot.nl, nu voor €146.99! Engelse Boeken Managementboeken Alle managementboeken Engelse B… Mehr…

Het boek 'Applied Public Relations' van Kathy Richardson, Marcie Hinton koop je bij bookspot.nl, nu voor €146.99! Engelse Boeken Managementboeken Alle managementboeken Engelse Boeken > Managementboeken > Alle managementboeken Hardcover, Routledge<

2015, ISBN: 9780415526586

Cases in Stakeholder Management, [ED: 3], 3rd New edition, Hardcover, Buch, [PU: Routledge]