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Pimpin' Ain't Easy: Selling Black Entertainment Television - Beretta E. Smith-Shomade
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2000, ISBN: 9780415976794

ID: 9780415976794

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience?This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies. Books, Social Sciences~~Ethnic Studies~~African American Studies, Pimpin-Aint-Easy~~Beretta-E-Smith-Shomade, 999999999, Pimpin' Ain't Easy: Selling Black Entertainment Television, Beretta E. Smith-Shomade, 0415976790, Taylor & Francis, , , , , Taylor & Francis

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Pimpin' Ain't Easy
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2000, ISBN: 9780415976794

ID: 5963750

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy. Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies. Books, Society and Social Sciences~~Society & Culture General~~Cultural Studies, Pimpin' Ain't Easy~~Book~~9780415976794~~Beretta E. Smith-Shomade, , , , , , , , , ,, [PU: Routledge]

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Pimpin' Ain't Easy - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
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ISBN: 9780415976794

Paperback, [PU: Taylor & Francis Ltd], Explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities., Cultural Studies

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Pimpin' Ain't Easy: Selling Black Entertainment Television - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy: Selling Black Entertainment Television - Taschenbuch

ISBN: 9780415976794

ID: 9780415976794

Pimpin' Ain't Easy: Selling Black Entertainment Television Pimpin-Aint-Easy~~Beretta-E-Smith-Shomade Film/Tv/Radio/Vid>TV/Radio>TV/Radio Paperback, Taylor & Francis

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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy - Taschenbuch

2006, ISBN: 9780415976794

ID: 7868168

Softcover, Buch, [PU: Routledge]

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Pimpin' Ain't Easy: Selling Black Entertainment Television

Explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities.

Detailangaben zum Buch - Pimpin' Ain't Easy: Selling Black Entertainment Television


EAN (ISBN-13): 9780415976794
ISBN (ISBN-10): 0415976790
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: ROUTLEDGE CHAPMAN & HALL
210 Seiten
Gewicht: 0,318 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.03.2008 20:52:44
Buch zuletzt gefunden am 10.07.2017 08:11:05
ISBN/EAN: 0415976790

ISBN - alternative Schreibweisen:
0-415-97679-0, 978-0-415-97679-4


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