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Brandeis University Press, Waltham / University Press of New England: 2004. Softcover. Brand new book. The first complete look at the social status and daily life of medieval Jewish wo… Mehr…

Brandeis University Press, Waltham / University Press of New England: 2004. Softcover. Brand new book. The first complete look at the social status and daily life of medieval Jewish women. This volume, an amazing act of historical recovery and reconstruction, offers a comprehensive examination of Jewish women in Europe during the High Middle Ages (1000-1300). Avraham Grossman covers multiple aspects of women's lives in medieval Jewish society, including the image of woman, the structure of the family unit, age at marriage, position in family and society, her place in economic and religious life, her education, her role in family ceremonies, violence against women, and the position of the divorce and the widow in society. Grossman shows that the High Middle Ages saw a distinct improvement in the status of Jewish women in Europe relative to their status during the Talmudic period and in Muslim countries. If, during the twelfth century, rabbis applauded women as "pious and pure" because of their major role in the martyrdom of the Crusades of 1096, then by the end of the thirteenth century, rabbis complained that women were becoming bold and rebellious. Two main factors fostered this change: first, the transformation of Jewish society from agrarian to "bourgeois," with women performing an increasingly important function in the family economy; and second, the openness toward women in Christian Europe, where women were not subjected to strict limitations based upon conceptions of modesty, as was the case in Muslim countries. The heart of Grossman's book concerns the improvement of Jewish women's lot, and the efforts of secular and religious authorities to impede their new-found status. Bringing together a variety of sources including halakhic literature, biblical and talmudic exegesis, ethical literature and philosophy, love songs, folklore and popular literature, gravestones, and drawings, Grossman's book reconstructs the hitherto unrecorded lives of Jewish women during the Middle Ages. "It was long accepted that Jewish women in medieval times held little power and no leadership roles; there are few manuscripts or print sources describing their lives and no known works written by women, except for a handful of poems. That's why Avraham Grossman's Pious and RebelliousÉ is so welcome." ÑHadassah Magazine "...[S]uch facets of the subject as the Jewish philosophy of women, marriage and family, economic status, culture and education, and role in religious life receive extended development. ... Highly Recommended."ÑChoice "These studies are thoroughly absorbing in every detail, and give an important voice to women whose voices have become almost completely muted over time, even though in their own age they were heard louder and clearer than ever before."ÑThe Forward Professor Avraham Grossman, the noted Israeli historian of Jewish learning in the Middle Ages, has lately written a book unmatched in its erudition, reliability and composition. A topic many talk about but few have the factsÑJewish women in the Middle Ages-- has found its mentor. The master touched it and it sparkles." ÑDavid Weiss Halivni, The L.N. Littauer Professor of Classical Jewish Civilization, Columbia University "This pioneering synthesis addresses an issue standing at the cutting edge of contemporary historiography with sensitivity, respect for evidence, and sovereign mastery of a diverse and daunting corpus of texts." ÑDavid Berger, Broeklundian Professor of History, Brooklyn College and the Graduate Center, City University of New York The Table of Contents of this book is as follows: INTRODUCTION ¥ The Historical Background ¥ Sources ¥ The Chronological and Geographical Framework ¥ THE IMAGE OF THE WOMAN: PARTNER OR THE "OTHER"? ¥ The Creation and the Superiority of Man ¥ The Temptation in the Garden of Eden and the Superiority of Man ¥ Characteristics of Woman and the Superiority of Man ¥ Women and Sorcery ¥ The "Medical Inferiority" of Women and the Superiority of Men ¥ The Obligation to Perform Mitzvot and the Superiority of Man ¥ Expressions in Praise of Women and their Perception as "Partner" ¥ Between Image and Reality ¥ AGE AT MARRIAGE ¥ The Talmudic Heritage ¥ The Sitation in Babylonia in the Eighth and Ninth Centuries ¥ The Situation in Non-Jewish Society ¥ The Situation in Jewish Society during the Tenth through Thirteenth Centuries ¥ Factors Causing the Large Number of Childhood Marriages ¥ Results of Early Marriage ¥ ENGAGEMENT, BETROTHAL, AND THE CHOICE OF A MARRIAGE PARTNER ¥ The Ceremonies and their Development ¥ The Ban in Ashkenaz against Cancelling Engagements ¥ Choice of Marriage Partner ¥ Consensual MArriage in Christian Europe ¥ The Institution of Matchmaking and Its Place in Jewish Society ¥ MONOGAMY AND POLYGAMY ¥ The Biblical and Talmudic Heritage ¥ The Situation in Ashkenaz ¥ Polygamy in Spain ¥ The Atmosphere in the Polygamous Family ¥ Levirate Marriage and Bigamy ¥ FEMININE MODESTY AND WOMEN'S ROLE IN SUPPORTING THE FAMILY ¥ The Talmudic Tradition ¥ Modesty in Muslim Society ¥ Modesty in Jewish Society in Muslim Countries ¥ The "Miqveh Rebellion" in Egypt ¥ The Sitation in Jewish Society in Spain ¥ Feminine Modesty and Women's Work in Christian Europe ¥ The Situation in AShkenazic Jewish Society ¥ Changes in the LEgal Status of Women ¥ WOMAN AS WIFE AND MOTHER AND HER ECONOMIC STATUS ¥ The Woman within Her Home ¥ Prostitution and Concubinage ¥ The Woman's Economic Status ¥ WOMEN'S CULTURE AND EDUCATION ¥ The Talmudic Heritage ¥ The Situation in Muslim Society ¥ The Situation in Christian Society ¥ The Stance of the Jewish Sages in the Middle Ages ¥ Learned Women ¥ Education of Women in Jewish Society ¥ Girls' Education and Erudition in Ashkenaz ¥ The Situation in Spain ¥ Education of Jewish Women in Italy and Sicily ¥ THE ROLE OF WOMEN IN RELIGIOUS LIFE AND IN FAMILY CEREMONIES ¥ The Biblical and Talmudic Heritage ¥ The Role of Women in Relgious Life in Christian Europe ¥ The PErformance of Time-Linked Positive Commandments ¥ Women in the Synagogue ¥ Women in the Celebration of Passover ¥ Women Circumcisers ¥ Women as Ritual Slaughterers ¥ Fast Days and Acts of Charity by Women ¥ REfraining from Eating Meat During the Season of Mourning ¥ Women as Bearers of Halakhic Traditions ¥ The Role of Women in Family Ceremonies ¥ WOMEN'S ROLE IN JEWISH MARTYRDOM IN EUROPE IN THE ELEVENTH TO THIRTEENTH CENTURIES ¥ The DEscriptions of Women in Chronicles about the Pogroms ¥ The Historical Reliability of the Descriptions in the Chronicles ¥ The Role of Women in Jewish Martyrdom According to Christian Sources ¥ The "Beauty" and "Purity" of the Women ¥ Kiddush Hashem and the Cultural and Social Status of the Women ¥ The Descrip=tion in the Chronicles and the Public Image ¥ Between the Chronicles of 1096 and Sfer Zekhirah ¥ VIOLENCE TOWARD WOMEN ¥ The Tamuldic Tradition ¥ The Situation in Christian and Muslim Society ¥ The Position of the Babylonian Geonim ¥ The Position of the Spanish Sages ¥ Maimonides' Position ¥ The Situation in France and Italy ¥ The Situation in Germany ¥ Wife Beating for "Education" ¥ Summary: Between Theory and Reality ¥ THE DIVORCƒE AND THE "REBELLIOUS WIFE" ¥ The Biblical and Talmudic Heritage ¥ The Attitude of Medieval Jewish Sages to Divorce ¥ Grounds for Divorce ¥ The Change at the Beginning of the Geonic Period ¥ The Retreat from the Taqqanah of Moredet during the Twelfth Century ¥ The Proliferation of Divorce in Ashkenaz in the Thirteenth Century and Thereafter ¥ "Rebellion" of Women in Christian Society ¥ Divorce in Spain ¥ The Attitude of the Divorce ¥ THE WIDOW AND THE "MURDEROUS WIFE" ¥ The Large Number of Widows ¥ The Biblical and Talmudic Heritage ¥ The Situation in Non-Jewish Society ¥ Life Expectancy in Europe ¥ The Situation in Jewish Society: The Attitude to the Widow's Remarriage ¥ The Commonness of Widowhood and its Social Significance ¥ The Widow's Economic Rights ¥ The "Murderous Wife" (Qatlanit) ¥ SUMMARY: WOMAN'S STATUS IN HISTORICAL PERSPECTIVE ¥ The Positive Changes ¥ Negative Changes ¥ The Silencing of Creativity ¥ Between "Pious" and "Rebellious" Women ¥ NOTES ¥ GLOSSARY ¥ BIBLIOGRAPHY ¥ INDEX. CHOICE Outstanding Academic Title 2005. Avraham Grossman is Professor of Jewish History at the Hebrew University of Jerusalem, a member of the Israeli National Academy of Sciences, and recipient of the prestigious Israel Prize and Bialik Prize for Jewish Studies. "Avraham Grossman is an erudite and intellectually honest scholar who is helping to draw a true picture of Jewish women's lives."ÑJewish Book World ISBN: 1584653922., Brandeis University Press, Waltham / University Press of New England: 2004, Gyan Books (P) Ltd., 2015. Hardcover. New. Description: About The Book:- Globalisation is the process of international integration arising from the interchange of world views, products, ideas and other aspects of culture. The term globalisation has been increasingly used since the mid-1980s and especially since the mid-1990s. It is currently a popular and controversial issue, though often remaining a loose and poorly defined concept. Sometimes too comprehensively, the term is used to encompass increases in trade and liberalisation policies as well as reductions in transportation costs and technology transfer. Economic globalisation, the ongoing process of greater economic interdependence among countries , is reflected in the increasing amount of cross-border trade in goods and services, the increasing volume of international financial flows, and increasing flows of labour . Economic development is the sustained, concerted actions of policy makers and communities that promote the standard of living and economic health of a specific area. It is a wealth spent on country's population. Economic development can also be referred to as the quantitative and qualitative changes in the economy. The scope of it includes the process and policies by which a nation improves the economic, political, and social well-being of its people. It is hoped that the present edition of this book will be beneficial to all concerned of the society in general and students, lawyers, advocates, academicians, human rights institutions, researchers and NGOs working in economics finance field, in particular.About The Author:- Prof. B.K. Panda(MA, M.Phil, Ph.D) is working as professor & Head, Department of Economics , Berhampur University , Odisha. He has published various papers in reputed National and International Journals, lik e as. IUP Journal of Management Research, International Journal of Business Research, Indian Economic Journal, Apeejay Journal of Management , International Journal of Environment and Development, Indian Journal of Economics, Journal of Rural Development, etc. He has published various books in economics, lik e as Economic Reforms and Emerging Patterns of Employment , Consumption, Poverty and Inequality , Applied Demand Analysis, Serial Publications etc. He has also supervised many Ph.D and M.Phill scholars in economics. Dr . Sukanta Sarkar is working as Assistant Professor in Faculty of Management Studies , I C FA I University , Agartala Tripura, India. He did Bachelor and Master degree from Tripura University. He was awarded doctorate degree for his work on socio economic improvement of rubber tappers. He qualified UGC-NET Exam in December/2006. Currently he is Post-Doctorate Fellow (PDF) in De p a r t me nt o f Economic s, Berhampur University , Ganjam, Odisha. He presented many research papers in various seminars, conferences and symposiums. Various research papers have been published in foreign and national journals. He also previously worked as visiting lecturer in National Institute of Technology , Agartala & Tripura University . He has research interest in various topics like agricultural crisis, rural development, women empowerment, sustainable development and social problems.Content:- Contents Preface 11 About the Contributors 13 Abbreviations 15 Part -I Globalisation 1. Globalisation: A Reality in 21st Century 21 S. K.Chaudhury & Sukanta Sarkar Introduction ò What is Globalisation? ò History of Globalisation ò Significance of Globalisation ò Measurement of Globalisation ò Components of Globalisation ò Globalisation in India ò Effects of Globalisation ò Problems of Globalisation ò Small Scale Industry and Globalisation ò Conclusion ò References. 2. Globalisation and Status of Women in India: A Study 39 Prof. D.Pulla Rao Introduction ò Gender Equity in the Constitution of India ò Women at the National Level Politics ò Women chief ministers of India ò Gender Variations in Literacy Levels ò Women in the Parliament of India ò Women Representation in State Legislatures ò Women Representation in Panchayati Raj Institutions ò The New Initiatives ò The Failures of the Government of India ò Summary ò Suggestions ò References. 3. Global Export Crisis and Chiken Impact on the Poor in India: A Synthesis of Sector Studies 52 Shikha Chantia Introduction ò Overview of the Chikan with Selected Sectors through Data ò Chikken Craftò Key Findings ò References 4. Women Empowerment and Microfinance: Bridging the Gender Gap 60 Krupa D. Bhatt Introduction ò Gender Inequality and the Need for Women Empowerment ò Micro finance and Women Empowerment: Global Perspective ò Microfinance in India-Success and Flaws ò SEWA Conclusion ò References 5. Acceptance of Birth Control Methods: The Prevailing Pattern among Yerava Tribe in Karnataka 73 P. Prabhuswamyò Introduction ò The Context ò Karnataka Scenario ò Awareness and Acceptance of Birth Control Methods among Tribes ò The Pattern among Yeravas ò Objectives ò Methodology ò Analysis and Findings ò Type of Contraceptive Methods Opted by the Yerava Women ò Conclusion ò References. 6. Economic Development in India: Progress and Challenges 90 Prof. R.Prasad & Dr. Sukanta Sarkar Introduction ò What is Economic Development? ò Indicators for Economic Development ò Economic Development in India since Independence ò Five Year Plans ò Finance Commissions ò Centre State Financial Reforms ò Conclusion ò References 7. Globalisation and Poverty Eradication: An Assertive Approach in 21st Century 109 Dr. Deepali Singh Introduction ò Causes of Poverty ò Poverty in India ò Government Policies ò Below Poverty Line ò Conclusionò References 8. Changes of Economic Sectors in India: Progress and Challenges 120 Dr. Rakesh Joshi & Dr. Sukanta Sarkar Introduction ò Types of Economic Sector ò Importance of Economic Sectors ò Economic Sectors of India: Changing ò Conclusion ò References 9. Effects of Globalisation on Language lecturer's of international postgraduates language and academic culture in National University of Malaysia 137 Md. Momtazur Rahman Introduction ò Notions of Language Needs Analysis ò Language Needs Analysis ò Components of Language Needs Analysis ò Target Situation Analysis ò Present Situation Analysis ò Academic Culture and Some Studies on Academic Culture ò Research Methodology ò Sample involved in the Study ò Semi-structured Interview for the English Language Lecturers òAdministration of the Interview ò Analysis of the Qualitative Data òAnalysis and Discussion of Language Lecturers' Interviews ò The Profiles of the Interviewees: General Information ò Reading Skills in English ò Writing Skills in English ò Listening Skills in English ò Speaking Skills in English ò Differences in Academic Culture òDiscussion of Findings ò Conclusion ò References Part II Economic Development 10. Sustainable Development and Society: An Overview 159 P.K.Pandey & Sukanta Sarkar Introduction ò What is Sustainable Development? ò Benefits of Sustainable Development ò Sustainable Development in Indiaò Conclusion ò References 11. Changing Identity of Indian Cinema 172 Patil Vijay Ramchandra Introduction ò Ethnographic Audience Analysis ò Dream worlds and the Forces of Globalisation ò Globalising Indianness ò Globalisation of Firm Song-Dance ò Resistance and Pleasure of Bollywood ò References 12. Educational and Health Status of Scheduled Tribes in Andhra Pradesh 192 Prof. D.Pulla Rao Introduction ò The Data and Methodology ò Educational status of Head of the households ò Educational levels ò Literacy levels ò Distribution of the drop out children (below 14 years age) from their education ò Distribution drop out children ò Distribution of householdsò Child (0-5 years) immunization statusò Distribu tion of reproductive age (15-49 years) women ò Gender wise distribution of diseased persons ò Age wise distribution of diseased persons ò Distribution of sample population ò Distribution of diseased persons ò Opinion of the sample householdsò Awareness about the AIDSò Distance to the medical center ò Conclusions ò Policy Implications ò References 13. Women Empowerment: A Way of Economic Development 206 Prof. N.G.Pendse & Dr. Sukanta Sarkar Introduction ò What is Women Empowerment? ò Importance of Women Empowerment ò Women's Empowerment Principles ò Women Empowerment in India ò Women Empowerment through Education òNational Mission for Empowerment of Women ò Millennium Development Goals ò National Policy for Empowerment of Women ò Protection of Women from Domestic Violence Act, 2005ò Compulsory Registration of Marriage Act, 2006 ò Sexual Harassment of Women at Workplace Act, 2013 ò The Criminal Law (Amendment) Act, 2013 ò Constrains for Women Empowerment ò Conclusion ò References 14. Sustainable Landscape Management in Bangladesh 229 Prof. Mohammed Ataur Rahman Introduction ò Methodology ò Physiography and Landscape of Bangladesh ò Traditionally Managed Landscapes ò Reasons for Changing Landscape ò Impacts of Landscape Change ò Detailed Study and Description of Impacts of Landscape Changes ò Loss of Biodiversity ò Socio-Economic Condition òLandscape Management ò Preservation of Natural Undulations and to Pography òProtection against Further Disturbances of the Landscapesò Identification of the Causes of Detrimental Changes and Effective Measures to reduce them ò Protection of existing water bodies and excavation of large and deep water bodies ò Protection and Conservation of Woodlands and Homestead Forests ò Control of Topsoil Erosion òTo Minimize Irrigation Dependent Cropping Culture ò Shelterbelts with Appropriate Plant Species ò Proper Planning for Urbanisation ò Development of Navigation System ò Conclusion ò Recommendations ò References. 15. Anxiety Level among the Married Women 281 Prof . Farzana Alim & Mariyam Fatima Introduction ò Objective of the study ò Methodology ò Result and Discussion ò Facility Gap Assessment ò Geographical Challenges ò Human Resource ò Training Need Gap ò Infrastructure Gap ò Essential Equipments Gaps: ò Drugs and Supplies Gap: òAdditional Expenditure during Institutional Delivery: ò Gap in Knowledge, Attitude and Practice in Community ò Pregnant and High Risk Pregnant Women ò Conclusion ò References 16. Incorporating CCE at Pre-service Teacher Training Curriculum 291 Dr. Ritu Sharma & Dr.Sangeeta Solanki Introduction ò Need and Signature of the Study ò Statement of the Problem ò Operational Definitions of the Specific Terms ò Objectives of the Study ò Method of Research ò Conclusion ò Educational Implications ò References 17. Quality of Life of Adolescent Girls (16-18 Yrs) and Its Associate Co-relates 297 Prof. Farzana Alim and Moulaey Zainab Introduction ò Statement of the Problem òAims and Objectives of the Study ò Instrumentation ò Statistical Techniques ò Result and Discussion ò Educational Implications ò References 18. Rubber Plantation: A Way of Changing Livelihood of Tribals 305 Prof. B.K.Panda & Dr. Sukanta Sarkar Introduction ò What is Rubber Plantation? ò Origin of Rubber Plantation òRubber Plantation in India ò Rubber Plantation and Income Source ò Insurance Scheme for Rubber Plantations ò Rubber Board ò Conclusion ò References Bibliography 318 Index 323The Title 'Globalisation and Economic Development written by B. K. Panda, Sukanta Sarkar' was published in the year 2015. The ISBN number 9789351281269 is assigned to the Hardcover version of this title. This book has total of pp. 331 (Pages). The publisher of this title is Kalpaz Publications. This Book is in English., Gyan Books (P) Ltd., 2015, Sundeep Prakashan, 1997. First edition. Hardcover. New. 19 x 26 cm. Glimpses of Hindu Cults and Culture is an embodiment of thoughts and ideas of the people of traditional India. Cultural vibration encircling the nature and characteristic features of the varied and various cults have been portrayed in the writings included in this volume. The title of each paper incorporated in this volume is self-evident about the contents of discussion. The study has been made as thorough and exhaustive as possible from the religious and cultural perspective. While analysing the subjects the author has endeavoured to be guided by the spirit of a truth-seeker, neither defending the theories and practices of the schools, nor passing any personal comment on them in respect of their merit. There are four sections consisting of twenty-three essays in all and they have an underlying semblance leading to an understanding pertaining to various aspects of Hindu cults and culture of the subcontinent. The aim has been to steer clear of controlversial issues and to offer the readers the essence of the specific cults vis- a-vis the culture in general. In the presentation the author has delineated a sketch of religious and cultural conceptions as they appear from history, anthropology, ethics, theology and religious philosophy. These glimpses may be considered as an initiation to the various topics; for more detailed and indepth knowledge of any particular religion, recourse may be had to work with a broader and larger perspective. Introduction 1. Significance of Some Appellations of Siva 2. The Kapalikas : An Obscure Saiva Cult 3. Siva Nataraja : A Cosmic Rhythm 4. Wedding of the Cosmic Couple : Siva-Parvati 5. Peripatetic Organisation in Hinduism : Sankaracarya 6. The Basavas and the Contemporary Society 7. Incarnatory Forms of Vishnu-Krishna 8. Gopala-Krsna Cult in Rajasthan 9. Genesis of Caitanyaism; Historical Analysis 10. Concept of Bhakti in Caitanyaism 11. Tulasidasa : Ramacaritamanasa : Bhakti 12. Spring Festival in Ancient India 13. The Cult and Iconography of Ganapati in the Pala Period 14. Religious Syncretism in the Pala-Sena Art 15. Archaeology and Religion : A Case Study on Hariti 16. A Hermeneutical Coalition between Archaeology and Literature : The Cult of Manasa 17. Science and Spirituality : A Reappraisal 18. Vedic-Upanishadic Concept of Truth 19. The Bhagavad-Gita in Historical Perspective 20. Tantricism : An Overview 21. Caryapada : Its Religious Bearings 22. Hindu Marriage Rites : The Position of Woman 23. North and South : Contact and Adjustment in Religion Printed Pages: 296. Glimpses of Hindu Cults and CultureP. Jash9788175740020, Sundeep Prakashan, 1997, Sundeep Prakashan, 1997. First edition. Hardcover. New. 19 x 26 cm. Glimpses of Hindu Cults and Culture is an embodiment of thoughts and ideas of the people of traditional India. Cultural vibration encircling the nature and characteristic features of the varied and various cults have been portrayed in the writings included in this volume. The title of each paper incorporated in this volume is self-evident about the contents of discussion. The study has been made as thorough and exhaustive as possible from the religious and cultural perspective. While analysing the subjects the author has endeavoured to be guided by the spirit of a truth-seeker, neither defending the theories and practices of the schools, nor passing any personal comment on them in respect of their merit. There are four sections consisting of twenty-three essays in all and they have an underlying semblance leading to an understanding pertaining to various aspects of Hindu cults and culture of the subcontinent. The aim has been to steer clear of controlversial issues and to offer the readers the essence of the specific cults vis- a-vis the culture in general. In the presentation the author has delineated a sketch of religious and cultural conceptions as they appear from history, anthropology, ethics, theology and religious philosophy. These glimpses may be considered as an initiation to the various topics; for more detailed and indepth knowledge of any particular religion, recourse may be had to work with a broader and larger perspective. Introduction 1. Significance of Some Appellations of Siva 2. The Kapalikas : An Obscure Saiva Cult 3. Siva Nataraja : A Cosmic Rhythm 4. Wedding of the Cosmic Couple : Siva-Parvati 5. Peripatetic Organisation in Hinduism : Sankaracarya 6. The Basavas and the Contemporary Society 7. Incarnatory Forms of Vishnu-Krishna 8. Gopala-Krsna Cult in Rajasthan 9. Genesis of Caitanyaism; Historical Analysis 10. Concept of Bhakti in Caitanyaism 11. Tulasidasa : Ramacaritamanasa : Bhakti 12. Spring Festival in Ancient India 13. The Cult and Iconography of Ganapati in the Pala Period 14. Religious Syncretism in the Pala-Sena Art 15. Archaeology and Religion : A Case Study on Hariti 16. A Hermeneutical Coalition between Archaeology and Literature : The Cult of Manasa 17. Science and Spirituality : A Reappraisal 18. Vedic-Upanishadic Concept of Truth 19. The Bhagavad-Gita in Historical Perspective 20. Tantricism : An Overview 21. Caryapada : Its Religious Bearings 22. Hindu Marriage Rites : The Position of Woman 23. North and South : Contact and Adjustment in Religion Printed Pages: 296., Sundeep Prakashan, 1997, Sundeep Prakashan, 1997. First edition. Hardcover. New. 19 x 26 cm. Glimpses of Hindu Cults and Culture is an embodiment of thoughts and ideas of the people of traditional India. Cultural vibration encircling the nature and characteristic features of the varied and various cults have been portrayed in the writings included in this volume. The title of each paper incorporated in this volume is self-evident about the contents of discussion. The study has been made as thorough and exhaustive as possible from the religious and cultural perspective. While analysing the subjects the author has endeavoured to be guided by the spirit of a truth-seeker, neither defending the theories and practices of the schools, nor passing any personal comment on them in respect of their merit. There are four sections consisting of twenty-three essays in all and they have an underlying semblance leading to an understanding pertaining to various aspects of Hindu cults and culture of the subcontinent. The aim has been to steer clear of controlversial issues and to offer the readers the essence of the specific cults vis- a-vis the culture in general. In the presentation the author has delineated a sketch of religious and cultural conceptions as they appear from history, anthropology, ethics, theology and religious philosophy. These glimpses may be considered as an initiation to the various topics; for more detailed and indepth knowledge of any particular religion, recourse may be had to work with a broader and larger perspective. Introduction 1. Significance of Some Appellations of Siva 2. The Kapalikas : An Obscure Saiva Cult 3. Siva Nataraja : A Cosmic Rhythm 4. Wedding of the Cosmic Couple : Siva-Parvati 5. Peripatetic Organisation in Hinduism : Sankaracarya 6. The Basavas and the Contemporary Society 7. Incarnatory Forms of Vishnu-Krishna 8. Gopala-Krsna Cult in Rajasthan 9. Genesis of Caitanyaism; Historical Analysis 10. Concept of Bhakti in Caitanyaism 11. Tulasidasa : Ramacaritamanasa : Bhakti 12. Spring Festival in Ancient India 13. The Cult and Iconography of Ganapati in the Pala Period 14. Religious Syncretism in the Pala-Sena Art 15. Archaeology and Religion : A Case Study on Hariti 16. A Hermeneutical Coalition between Archaeology and Literature : The Cult of Manasa 17. Science and Spirituality : A Reappraisal 18. Vedic-Upanishadic Concept of Truth 19. The Bhagavad-Gita in Historical Perspective 20. Tantricism : An Overview 21. Caryapada : Its Religious Bearings 22. Hindu Marriage Rites : The Position of Woman 23. North and South : Contact and Adjustment in Religion Printed Pages: 296., Sundeep Prakashan, 1997, Prentice Hall International series in marketing Case studies: Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcover . 25,7 x 20,6 x 2,8 cm. e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. 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Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting co, Prentice Hall International series in marketing Case studies<

2020, ISBN: 9bbaa6d8265ccb79ea8fcf2d9415f057

Taschenbuch, Gebundene Ausgabe, Erstausgabe

Harvard Business School Pr, 1991-09-01. Paperback. Used:Good., Harvard Business School Pr, 1991-09-01, Cambridge, MA: Harvard Business School P., 1991. First Edition. Hardcover. Fine/As… Mehr…

Harvard Business School Pr, 1991-09-01. Paperback. Used:Good., Harvard Business School Pr, 1991-09-01, Cambridge, MA: Harvard Business School P., 1991. First Edition. Hardcover. Fine/As New. Size is 8vo. (full book description) Harvard Business School P., Cambridge, MA, 1991. 1st Edition 1st Printing, Fine-/Fine, Hard Cover, w/Dust Jacket. Size is 8vo, 276pp(Index). Clean, tight & bright. NO ink names, bookplates, DJ tears etc. [Management; Data Processing; Information Mgmt; Technology] SELLING WORLDWIDE SINCE 1987. WE ALWAYS PACK WITH GREAT CARE! First Printing, Harvard Business School P., 1991, Boston, MA: Harvard Business School, 1991. Underlining on a few pages. Crease in front cover.. Trade Paperback. Good., Harvard Business School, 1991, Cambridge: Harvard Business School, 1991. Cambridge: Harvard Business School, 1991. Stapled wrappers. 19-page case study. Very good condition.. Stapled Wrappers. Very Good., Harvard Business School, 1991, Harvard Business School Pr, 1991-09-01. Paperback. Like New., Harvard Business School Pr, 1991-09-01, HarperCollins Publishers. 1991. Hard cover. Fine in very good dust jacket. Signed by previous owner.. Sewn binding. Paper over boards. 248 p. Audience: General/trade. . No previous owner's name. Clean, tight pages. No bent corners. SIGNED BY BOTH AUTHORS-NO GIFT INSCRIPTION dj has slight shelf wear ., HarperCollins Publishers, 1991, New York: HarperPerennial, 1991. First Edition, First Printing. Hardcover. Very good/very good. xii, 226 pages. Small illustrations. Occasional Footnotes. Notes. Index. Rick Shenkman is the founder of the popular History News Network, the website that features leading historians' perspectives on current events. He can regularly be seen on Fox News, CNN, and MSNBC. He is a New York Times best-selling author of seven history books, including Legends, Lies & Cherished Myths of American History, Presidential Ambition: How the Presidents Gained Power, Kept Power and Got Things Done and Just How Stupid Are We? Facing the Truth About the American Voter (Basic Books, June 2008). His latest book is Political Animals: How Our Stone-Age Brain Gets in the Way of Smart Politics. Educated at Vassar and Harvard, Mr. Shenkman is an Emmy award-winning investigative reporter and the former managing editor of KIRO-TV, the CBS affiliate in Seattle. In 1997 he was the host, writer and producer of a prime time series for The Learning Channel inspired by his books on myths. In 2008 he was elected a Fellow of the Society of American Historians. He gives lectures at colleges around the country on several topics, including American myths and presidential politics. He is a member of the board of directors of The Dreyfuss Initiative, the civics project of the actor Richard Dreyfuss., HarperPerennial, 1991, Harvard University Press:, 1998. First published in 1991, this book is the enlarged edition from 1998, 449 pages. "A landmark book that should command the attention of every serious student of American diplomacy, international environmental issues, or the art of negotiation." FINE SOFTCOVER. . Soft Cover. Fine. 8vo - over 7¾" - 9¾" tall., Harvard University Press:, 1998, Boston, MA: Harvard Business School, c1991. Second Printing. very good, very good. 24 cm, 264, acid-free paper, illus. Comprehensive look at business and reorganizational design, and its effect on management, through informational technology., Harvard Business School, Harvard Business School Pr, 1991-09. Paperback. Good., Harvard Business School Pr, 1991-09, New York, NY: Alfred A. Knopf, 2013. BRAND NEW COPY. 6th Printing of 2013. Insights in leadership in the world business; drawing on some 20 years of experience, volume is both a guide and memoir. Author Sheryl Kara Sandberg's (1969 - ) credentials are formidable. At the point of publication, Sandberg was the Chief Operating Officer of Facebook and founder of Leanin.org (The Lean In Foundation), since then, on Facebook's Board. Some of her outstanding in acheivements include: Harvard College, economicsr, summa cum laude, 1991; Harvard Business School, M.B.A. w/distinction, 1995. Prior to Facebook, with Google as Vice President of Global Online Sales and Operations, preceded by chief of staff for US Secretary of the Treasury Lawrence Summers. 228 pgs in 11 chapters, written with both humor and wisdom.. First Edition, 6th Printing. 2013. Hard Cover. NEW/New., Alfred A. Knopf, 2013, Harvard Business School Pres. 1991. Hardcover. UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise in very go od condition with clean text, firm binding. Dust jacket, fading and shelf w ear. ., Harvard Business School Pres, 1991, Boston: Harvard Business School Press, 1991. Illustrated by 32 color and bw photographs. First (N1) edition. Cloth backed boards. 8vo. pp. xi, 353. Fine/In like jacket/No price in mylar.., Boston: Harvard Business School Press, 1991., Harpercollins, 1991-12. Hardcover. Like New. Looks New!, Harpercollins, 1991-12, 1991-04-06. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!, 1991-04-06, Boston, MA: Harvard Business School Pub, c1991. First Printing. very good, very good. 25 cm, 276, acid-free paper, illus., ink notation on front endpaper, ink name on top edge. Preface by William G. McGowan., Harvard Business School Pub, New York: Arcade Publishing, 1997. Fine condition in Near Fine Dust Jacket. No chips. No tears. No creases. Not a book club edition. No remainder marks. No underlining. No highlighting. No margin notes. Bright, clean, square, and tight. Pages are fresh and crisp, probably unread. Signed and dated (5/8/97) by the Al Casey on the half-title page. Illustrated with 16 pages of photos. Index. Born in Boston, the author earned an MBA from the Harvard School of Business Administration. He served as Postmaster General under President Reagan. He was Chairman and CEO of American Airlines for 11 years, from 1974 to 1985, and remained on the Board of Directors until 1991. Before that he was President of the Times Mirror Corp in Los Angeles for 8 years. He also served as Chairman of the Resolution Trust Corporation where his leadership helped the country recover from the savings and loan debacle of the late 1980s. More recently, Casey has been Distinguished Executive in Residence at the Edwin L. Cox School of Business at Southern Methodist University. In 2002, President Bush, appointed him to the Board of Governors of the United States Postal Service. From the Dust Jacket: "Murphy's Law tells us that if something can go wrong, it will. Nonsense! says Al Casey." First printing with complete number row (10 987654321) on the copyright page. . INSCRIBED by the AUTHOR. First Printing of the First Edition. Hard Cover. Black spine / green boards/DJ Not Price Clipped (25.95). 8vo. ix, 324pp. ., Arcade Publishing, 1997, San Francisco, CA: Jossey-Bass Publishers, 1991. First edition. Third printing. Hardcover. Very good in good dust jacket. DJ has some sticker residue and staining at the back.. Sewn binding. Cloth over boards. xvii, [3], 369, [1] p. One of the Jossey-Bass Management series. From an on-line posting: "Peter Koestenbaum¹s education was in physics, music, and above all philosophy, having earned degrees from Stanford (physics and philosophy), Harvard (philosophy), and Boston University (philosophy)--(B.A., M.A., and Ph.D. respectively), but also attending the University of California (Berkeley, in music and philosophy). He taught for 34 years in the Philosophy Department of San Jose State University, in California, having received the Statewide Outstanding Professor Award. While a professor of philosophy, Peter Koestenbaum spent 25 years working with psychologists and psychiatrists, in seminars, lectures, and books, exploring the relationship between psychiatry and the healing potential of philosophy. Peter Koestenbaum founded in California an accredited institute for teachers, nurses, physicians, psychologists, and psychiatrists. It taught the uses of philosophy in education, psychology, psychiatry and psychotherapy.", Jossey-Bass Publishers, 1991, Harpercollins, 1991-12-01. Hardcover. Used:Good., Harpercollins, 1991-12-01, Prentice Hall International series in marketing Case studies: Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcover . 25,7 x 20,6 x 2,8 cm. e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting co, Prentice Hall International series in marketing Case studies<

2020, ISBN: 9bbaa6d8265ccb79ea8fcf2d9415f057

New York: W. W. Norton & Company, 2005. First edition. First printing [stated]. Hardcover. Very good in good dust jacket. Price clipped. Bracode sticker residue on back of DJ. DJ has… Mehr…

New York: W. W. Norton & Company, 2005. First edition. First printing [stated]. Hardcover. Very good in good dust jacket. Price clipped. Bracode sticker residue on back of DJ. DJ has some edgewear and small edge tears.. 448 p. Illustrations. Footnotes. Notes. Bibliography. Illustration Credits. Index. The building of the Erie Canal in the first quarter of the nineteenth century is one of the greatest and most riveting stories of American ingenuity. Featuring a rich cast of characters, including not only political visionaries like Washington and Jefferson but also a huge platoon of Irish diggers as well as the canal's first travellers, Wedding of the Waters reveals that the twenty-first-century themes of urbanisation, economic growth and globalisation can all be traced to the first great macroengineering venture of American history. From Wikipedia: "Peter Lewyn Bernstein (January 22, 1919 June 5, 2009) was an American financial historian, economist and educator whose development and refinement of the efficient-market hypothesis made him one of the country's best known authorities in popularizing and presenting investment economics to the general public. A native of New York City, Peter Bernstein was the son of financial consultant Allen Bernstein and his wife, Irma Lewyn. His primary education was at the Ethical Culture School where, in first grade, he became a lifelong friend of another renowned economics historian, Robert Heilbroner, with whom he later attended Horace Mann School and Harvard College, from which both received, in 1940, bachelors degrees in economics. Following Harvard, where he was elected to Phi Beta Kappa and graduated magna cum laude, came service as a member of the research staff at the Federal Reserve Bank of New York and, in a civilian capacity, at the Office of Strategic Services in Washington. In the aftermath of the December 7, 1941 Pearl Harbor attack, he joined the Air Force and rose to the rank of captain, assigned to the Office of Strategic Services in the European theater. In 1951, after teaching economics at Williams College and a five-year stint in commercial banking, Bernstein took over, at family insistence, the management of his late father's wealth management firm, Bernstein-Macaulay Inc., where he personally managed billions of dollars of individual and institutional portfolios. The assets under his management had grown more than tenfold by the time the firm was sold in 1967 and he resigned in 1973 to launch Peter L. Bernstein, Inc. and, a year later, to become the first editor of the Journal of Portfolio Management, a widely read scholarly financial publication for investment managers and academics. He continued as consulting editor of the Journal and served on the advisory panel of Robert D. Arnott's investment management firm, Research Affiliates. Bernstein served for many years on the Visiting Committee to the Economics Department at Harvard University, as a Trustee and member of the Finance Committee of the College Retirement Equities Fund (CREF), and as a Trustee of the Investment Management Workshop sponsored by the Association for Investment Management & Research (AIMR), and had been lecturing widely throughout the United States and abroad on risk management, asset allocation, portfolio strategy, and market history. A longtime resident of Manhattan, Peter Bernstein was 90 years old when he died of pneumonia at NewYork-Presbyterian/Weill Cornell Hospital, after having broken a hip. His first wife, Shirley, died in 1971 and he is survived by his second wife, Barbara, whom he married in 1972. Bernstein was the author of ten books in economics and finance as well as countless articles in professional journals such as Harvard Business Review, Financial Analysts Journal and, in the popular press, The New York Times, The Wall Street Journal, Worth magazine and Bloomberg, among others, and has contributed to collections of articles published by Perseus and FT Mastering, among others. Against The Gods: The Remarkable Story of Risk, was published by John Wiley & Sons in September 1996 and won the Edwin G. Booz Prize for the most insightful, innovative management book published in 1996. In 1998, it was awarded the Clarence Arthur Kelp/Elizur Wright Memorial Award from The American Risk., W. W. Norton & Company, 2005, Prentice Hall International series in marketing Case studies: Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcover . 25,7 x 20,6 x 2,8 cm. e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting co, Prentice Hall International series in marketing Case studies<

2020, ISBN: 9bbaa6d8265ccb79ea8fcf2d9415f057

Prentice Hall International series in marketing Case studies: Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcove… Mehr…

Prentice Hall International series in marketing Case studies: Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcover . 25,7 x 20,6 x 2,8 cm. e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting co, Prentice Hall International series in marketing Case studies<

2020, ISBN: 9bbaa6d8265ccb79ea8fcf2d9415f057

Prentice Hall International series in marketing Case studies: Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcove… Mehr…

Prentice Hall International series in marketing Case studies: Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcover . 25,7 x 20,6 x 2,8 cm. e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting co, Prentice Hall International series in marketing Case studies<