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The Global Village: Transformations in World Life and Media in the 21st Century Marshall McLuhan Author
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ISBN: 9780195054446

Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today's worldwide, integrated electronic… Mehr…

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The Global Village : Transformations in World Life and Media in the 21st Century by Marshall, Powers, Bruce R. McLuhan - Marshall, Powers, Bruce R. McLuhan
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ISBN: 9780195054446

Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today's worldwide, integrated electronic… Mehr…

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The Global Village : Transformations in World Life and Media in the 21st Century - McLuhan, Marshall, Powers, Bruce R.
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McLuhan, Marshall, Powers, Bruce R.:
The Global Village : Transformations in World Life and Media in the 21st Century - gebunden oder broschiert

1989

ISBN: 019505444X

[EAN: 9780195054446], Gebraucht, guter Zustand, [SC: 8.81], [PU: Oxford University Press, Incorporated], Former library book; may include library markings. Used book that is in clean, ave… Mehr…

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Marshall McLuhan; Bruce R. Powers:
The Global Village: Transformations in World Life and Media in the 21st Century (Communication & Society) - gebunden oder broschiert

1989, ISBN: 9780195054446

Oxford University Press, USA, 1989-06-01. Hardcover. Used: Good., Oxford University Press, USA, 1989-06-01, 2.5

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The Global Village: Transformations in World Life and Media in the 21st Century - McLuhan, Marshall
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McLuhan, Marshall:
The Global Village: Transformations in World Life and Media in the 21st Century - gebunden oder broschiert

ISBN: 9780195054446

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The Global Village: Transformations in World Life and Media in the 21st Century Marshall McLuhan Author

"Culturally, what is happening now is titanic," Marshall McLuhan's collaborator, Bruce R. Powers, writes in the preface to The Global Village. Whether Powers means to suggest that we are all aboard a sinking ship is open to question. And even if we do register the apocalyptic allusion in Power's phrase, it helps to remember that an apocalypse isn't just a catastrophe; it's also a revelation. The Global Village is McLuhan's most theoretical and systematic attempt to present his insights on the changes wrought by late-20th-century technological advancements. Though the same basic concerns lie at the heart of this book as in McLuhan's previous works, The Gutenberg Galaxy and Understanding Media, here the transition from mechanical to electronic age is cast as "a vast material and psychic shift between the values of linear thinking, of visual, proportional space, and that of the values of the multi-sensory life, the experience of acoustic space ... the idea that there is no cardinal center, just many centers floating in a cosmic system which honors only diversity." The book offers a new frame of reference through which to ponder this monumental global shift: it's actually a little diagram McLuhan invented that he calls the "tetrad." Looking a bit like a mobius strip, but with more loops, the tetrad is designed to help us understand the complicated and often unanticipated consequences of actions and events. The authors insist that tetradic logic can be applied to most any conceptual problem. In the book's epilogue, for example, McLuhan uses it to frame a discussion of U.S.-Canada relations: "As the United States careens towards its rendezvous with the unified effects of combined video technologies," McLuhan writes, "it might steadily keep its eyes on the rear-view mirror ... to see how the Canadians sidestep the impact of these new media, keeping a sort of stasis in place so characteristic of the northern ability to juggle fierce separatism and regionalisms without cataclysmic finality."

McLuhan and Powers use the logic of the tetrad not only to "replay various futures" and "suggest experimental alternatives," but to simultaneously reveal something crucial about the relation of future and past, which they characterize as "slamming into each other at the speed of light." In its attempt to comprehend complex cultural changes in historical context, The Global Village offers itself as a revelation designed to avert a catastrophe. --Russell Prather

Detailangaben zum Buch - The Global Village: Transformations in World Life and Media in the 21st Century Marshall McLuhan Author


EAN (ISBN-13): 9780195054446
ISBN (ISBN-10): 019505444X
Gebundene Ausgabe
Erscheinungsjahr: 1989
Herausgeber: Oxford University Press Core >2

Buch in der Datenbank seit 2007-06-03T14:39:58+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-08T17:26:24+01:00 (Berlin)
ISBN/EAN: 019505444X

ISBN - alternative Schreibweisen:
0-19-505444-X, 978-0-19-505444-6
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: mcluhan marshall, luhan, powers, marshall bruce, bruce marshal, oxford university press oxford oxford, understanding media
Titel des Buches: global communication, communication new media, medium, the first global village, life world, 21st century communication


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