ISBN: 9781317018698

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be … Mehr…

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Cross-Cultural Perspectives Routledge Management cognitive, dissonance, goods, groups, model, productive, role, seeking, sensation, theory 9780566089039, 9780566089039 DE,GB,US,ES,IT,FR,MX English Business, Taylor and Francis<

ISBN: 9781317018698

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be … Mehr…

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher leve This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher leve Electronics > Electronics Accessories > Cable Management, Routledge<

ISBN: 9781317018698

Routledge Management cognitive, dissonance, goods, groups, model, productive, role, seeking, sensation, theory , UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 20160224 English Business 1, Taylor and F… Mehr…

Routledge Management cognitive, dissonance, goods, groups, model, productive, role, seeking, sensation, theory , UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 20160224 English Business 1, Taylor and Francis<

ISBN: 9781317018698

The Psychology of Marketing - Cross-Cultural Perspectives: ab 50.99 € eBooks > Belletristik > Erzählungen Taylor & Francis Ltd., Taylor & Francis Ltd.

2016, ISBN: 9781317018698

Cross-Cultural Perspectives, eBooks, eBook Download (EPUB), [PU: Taylor and Francis], Taylor and Francis, 2016