ISBN: 9781292060163
Paperback, [PU: Pearson Education Limited], For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research … Mehr…
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2014, ISBN: 9781292060163
Taschenbuch
Pearson, Taschenbuch, Auflage: 01, 468 Seiten, Publiziert: 2014-06-19T00:00:01Z, Produktgruppe: Buch, 2.12 kg, Verkaufsrang: 5439, Marketing allgemein, Marketing & Verkauf, Business & Kar… Mehr…
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2014, ISBN: 9781292060163
Buch, Softcover, [PU: Pearson Education Limited], Pearson Education Limited, 2014
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ISBN: 9781292060163
Paperback, [PU: Pearson Education Limited], For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research … Mehr…
2014, ISBN: 9781292060163
Taschenbuch
Pearson, Taschenbuch, Auflage: 01, 468 Seiten, Publiziert: 2014-06-19T00:00:01Z, Produktgruppe: Buch, 2.12 kg, Verkaufsrang: 5439, Marketing allgemein, Marketing & Verkauf, Business & Kar… Mehr…
2014
ISBN: 9781292060163
Buch, Softcover, [PU: Pearson Education Limited], Pearson Education Limited, 2014
ISBN: 9781292060163
Bibliographische Daten des bestpassenden Buches
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This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work.
The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process.
This book is perfect for one semester courses in Marketing Research.
Detailangaben zum Buch - Essentials of Marketing Research, Global Edition
EAN (ISBN-13): 9781292060163
ISBN (ISBN-10): 1292060166
Taschenbuch
Erscheinungsjahr: 2014
Herausgeber: Pearson Education Limited
Buch in der Datenbank seit 2015-04-25T10:49:38+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-02-27T05:28:47+01:00 (Berlin)
ISBN/EAN: 9781292060163
ISBN - alternative Schreibweisen:
1-292-06016-6, 978-1-292-06016-3
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: malhotra naresh
Titel des Buches: edition, essentials marketing, marketing research
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