Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a mar… Mehr…
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award. Media > Book, [PU: McGraw Hill]<
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Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a mar… Mehr…
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award. Media > Book, [PU: McGraw Hill]<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
No Synopsis Available Strategic Marketing, 9780070275430, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Hardcover, McGraw-Hill College
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a mar… Mehr…
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award. Media > Book, [PU: McGraw Hill]<
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a mar… Mehr…
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award. Media > Book, [PU: McGraw Hill]<
No Synopsis Available Strategic Marketing, 9780070275430, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Hardcover, McGraw-Hill College
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EAN (ISBN-13): 9780070275430 ISBN (ISBN-10): 0070275432 Gebundene Ausgabe Erscheinungsjahr: 1999 Herausgeber: McGraw Hill Higher Education 768 Seiten Gewicht: 1,406 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-07-05T15:32:10+02:00 (Berlin) Detailseite zuletzt geändert am 2023-11-29T03:32:31+01:00 (Berlin) ISBN/EAN: 9780070275430
ISBN - alternative Schreibweisen: 0-07-027543-2, 978-0-07-027543-0 Alternative Schreibweisen und verwandte Suchbegriffe: Titel des Buches: irwin, strategic marketing
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