Martin Lindstrom:Buyology
- Taschenbuch ISBN: 9780385523899
"A page-turner" —Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." —Fast Company “Lindstrom … has an encyclopedic knowle… Mehr…
"A page-turner" —Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." —Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” —The Sunday Times (UK) “Shatters conventional wisdom” —CNBC "Brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner" —BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand.” — USA Today “When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.” —The Eagle Tribune “An entertaining and informative tome” —The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, Buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." —Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” —Guy Kawasaki, Author of The Art of the Start "Martin Lindstrom is one of branding's most original thinkers" —Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” — Ori Brafman, bestselling author of Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" —Andrew Robertson, CEO & President, BBDO Worldwide Bücher > Fremdsprachige Bücher > Englische Bücher > Sach- & Fachbücher > Business & Karriere;Bücher > Fremdsprachige Bücher > Englische Bücher > Sach- & Fachbücher > Naturwissenschaften & Technik;Bücher > Fremdsprachige Bücher > Englische Bücher > Sach- & 20.2 cm x 13.2 cm x 1.9 cm mm , Random House LLC US, Taschenbuch, Random House LLC US<
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ISBN: 9780385523899
'A page-turner' —Newsweek ' Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.' —Fast Company “Lindstrom … has an encyclopedic knowle… Mehr…
'A page-turner' —Newsweek ' Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.' —Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” —The Sunday Times (UK) “Shatters conventional wisdom” —CNBC 'Brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner' —BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand.” — USA Today “When someone tells you that a book is a 'page-turner,' you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. 'Buyology' is definitely money well-spent.” —The Eagle Tribune “An entertaining and informative tome” —The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, Buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.' —Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” —Guy Kawasaki, Author of The Art of the Start 'Martin Lindstrom is one of branding's most original thinkers' —Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” — Ori Brafman, bestselling author of Sway 'Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University 'A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!' —Andrew Robertson, CEO & President, BBDO Worldwide Fremdsprachige Bücher 20.2 x 13.2 x 1.9 cm , Random House LLC US, Random House LLC US<
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Martin Lindstrom:Buyology : Truth and Lies About Why We Buy
- Taschenbuch 2010, ISBN: 0385523890
[EAN: 9780385523899], Neubuch, [SC: 18.25], [PU: Random House LLC US Feb 2010], VERKAUFSTECHNIK; ENGLISCHE BÜCHER / WIRTSCHAFT, BUSINESS; ABSATZ MARKETING; VERMARKTUNG; WERBUNG; MARKTFORS… Mehr…
[EAN: 9780385523899], Neubuch, [SC: 18.25], [PU: Random House LLC US Feb 2010], VERKAUFSTECHNIK; ENGLISCHE BÜCHER / WIRTSCHAFT, BUSINESS; ABSATZ MARKETING; VERMARKTUNG; WERBUNG; MARKTFORSCHUNG; NATIONALÖKONOMIE; VOLKSWIRTSCHAFT - VOLKSWIRTSCHAFTSLEHRE VOLKSWIRT; EINKAUF EINKÄUFER; MANAGEMENT SUPPLY MANAGEMENT; SCM; CHAIN VERHALTEN ARBEIT, RECHT; BUSINESS & ECONOMICS CONSUMER BEHAVIOR; BRANDING;DISPOSABLE;ADVERTISING;CONSUMER BEHAVIOR;BUSINESS;BRAIN;CONSUMERISM;ECONOMICS;MARKETING;PSYCHOLOGY;NEUROMARKETING;NEUROSCIENCE;SALES;SHOPPING;SOCIOLOGY;INCOME;DATA;ANALYSIS;CASE;STUDY;RESEARCH;INFLUENCE;DECISION;SLOGAN;JINGLE;SUBCONSCIOUS;SEX;SELLING;SUBLIMINAL;BAR;BILLBOARD;CHOICE;SUPERMARKET;TRIGGER;INSTINCT;SENSE;POWER;AROUSAL;PRODUCT;RITUAL;TRIBE;SPENDING;BUYING;BRAND;CONSUMER;MODERN;SEDUCTION;WIN;LOYALTY;THOUGHT;LOGO;COMMERCIAL;MISCONCEPTION;EXPERIMENT;PERSUASION;BUSINESS BOOKS, Neuware - NEW YORK TIMES BESTSELLER • 'A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.'-TimeHow much do we know about why we buy What truly influences our decisions in today's message-cluttered world In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest-and drives us to buy. Among the questions he explores:• Does sex actually sell • Does subliminal advertising still surround us • Can 'cool' brands trigger our mating instincts • Can our other senses-smell, touch, and sound-be aroused when we see a product Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced-or turned off-by marketers' relentless attempts to win our loyalty, our money, and our minds., Books<
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Martin Lindstrom:Buyology
- neues Buch 2010, ISBN: 0385523890
NEW YORK TIMES BESTSELLER • A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.-Time How much do we know about why we buy? What truly influences… Mehr…
NEW YORK TIMES BESTSELLER • A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.-Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest-and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can cool brands trigger our mating instincts? • Can our other senses-smell, touch, and sound-be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced-or turned off-by marketers' relentless attempts to win our loyalty, our money, and our minds. Media Kartoniert (TB) Buch, 254 Seiten, Media > Books, Random House LLC US, 2010<
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Lindstrom, Martin:Buyology Truth and Lies About Why We Buy
- neues Buch 2010, ISBN: 0385523890
Kartoniert / Broschiert Verkaufstechnik, Englische Bücher / Wirtschaft, Business, Absatz / Marketing, Marketing, Vermarktung, Werbung, Marktforschung, Nationalökonomie, Volkswirtschaft -… Mehr…
Kartoniert / Broschiert Verkaufstechnik, Englische Bücher / Wirtschaft, Business, Absatz / Marketing, Marketing, Vermarktung, Werbung, Marktforschung, Nationalökonomie, Volkswirtschaft - Volkswirtschaftslehre - Volkswirt, Einkauf - Einkäufer, Management / Supply Management, SCM, Supply Chain Management - SCM , Verhalten / Wirtschaft, Arbeit, Recht, BUSINESS & ECONOMICS / Consumer Behavior, Verhaltensökonomie, branding;disposable;advertising;consumer behavior;business;brain;consumerism;economics;marketing;psychology;neuromarketing;neuroscience;sales;shopping;sociology;income;data;analysis;case;study;research;influence;decision;slogan;jingle;subconscious;sex;selling;subliminal;bar;billboard;choice;supermarket;trigger;instinct;sense;power;arousal;product;ritual;tribe;spending;buying;brand;consumer;modern;seduction;win;loyalty;thought;logo;commercial;misconception;experiment;persuasion;business books, mit Schutzumschlag 11, [PU:Random House LLC US]<
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