The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently expl… Mehr…
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of transparent texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, "Hollywood Planet" is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, "Hollywood Planet" contains a powerful and original argument to explain the dominance of American media in the global entertainment market. Media > Book, [PU: Lawrence Erlbaum Associates, also Routledge]<
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Olson, Scott Robert: Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency (Routledge Communication Series) - gebunden oder broschiert
Routledge, 1999. Hardcover. Very Good/No Jacket. Very good, clean, tight condition with usual EX-LIBRARY features. Text free of marks. Professional book dealer since 1999. All orders ar… Mehr…
Routledge, 1999. Hardcover. Very Good/No Jacket. Very good, clean, tight condition with usual EX-LIBRARY features. Text free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged with tracking., Routledge, 1999, 3<
Routledge, 1999. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Rout… Mehr…
Routledge, 1999. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Routledge, 1999, 2.5<
Scott Robert Olson: Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency (Routledge Communication Series) - gebunden oder broschiert
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently expl… Mehr…
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of transparent texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, "Hollywood Planet" is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, "Hollywood Planet" contains a powerful and original argument to explain the dominance of American media in the global entertainment market. Media > Book, [PU: Lawrence Erlbaum Associates, also Routledge]<
Routledge, 1999. Hardcover. Very Good/No Jacket. Very good, clean, tight condition with usual EX-LIBRARY features. Text free of marks. Professional book dealer since 1999. All orders ar… Mehr…
Routledge, 1999. Hardcover. Very Good/No Jacket. Very good, clean, tight condition with usual EX-LIBRARY features. Text free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged with tracking., Routledge, 1999, 3<
Routledge, 1999. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Rout… Mehr…
Routledge, 1999. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Routledge, 1999, 2.5<
Scott Robert Olson: Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency (Routledge Communication Series) - gebunden oder broschiert
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Olson's argument follows a simple structure. It first details the primary thesis, then demonstrates the magnitude of the United States' media success. The author shows how the United States has such a national advantage in the media, shows what the advantage is, and gives examples of how that strategy has been deployed. He also dicusses the social ramifications of this practice.
Detailangaben zum Buch - Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency
EAN (ISBN-13): 9780805832297 ISBN (ISBN-10): 0805832297 Gebundene Ausgabe Erscheinungsjahr: 1999 Herausgeber: LAWRENCE ERLBAUM ASSOC INC 232 Seiten Gewicht: 0,485 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-10-20T18:22:56+02:00 (Berlin) Detailseite zuletzt geändert am 2024-02-17T12:04:43+01:00 (Berlin) ISBN/EAN: 9780805832297
ISBN - alternative Schreibweisen: 0-8058-3229-7, 978-0-8058-3229-7 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: olson, robert scott Titel des Buches: global hollywood, transparency, planet, the advantage
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