2008, ISBN: 9781134081301

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough t… Mehr…

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side. eBook Birgitta Sandberg ePUB, Taylor & Francis Ltd., 07.02.2008, Taylor & Francis Ltd., 2008<

ISBN: 9781134081301

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough t… Mehr…

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies Marketing New Technology Routledge Business General behavior, development, generation, idea, international, launch, proactive, process, scope, stage 9780415433075, 9780415433075 DE,GB,US,ES,IT,FR,MX English Business, Taylor and Francis<

ISBN: 9781134081301

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough t… Mehr…

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process.Unlike other studies; EPUB; Business,Finance and Law, Taylor and Francis<

ISBN: 9781134081301

Routledge Business General behavior, development, generation, idea, international, launch, proactive, process, scope, stage , UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 20080207 English Business 1,… Mehr…

Routledge Business General behavior, development, generation, idea, international, launch, proactive, process, scope, stage , UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 20080207 English Business 1, Taylor and Francis<

ISBN: 9781134081301

Managing and Marketing Radical Innovations - Marketing New Technology: ab 40.49 € Medien > Bücher > E-books