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The Company That Changed Itself: R and D and the Transformations of DSM - Arjan van Rooij
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ISBN: 9053569553

[SR: 3811437], Hardcover, [EAN: 9789053569559], Amsterdam University Press, Amsterdam University Press, Book, [PU: Amsterdam University Press], Amsterdam University Press, In-house industrial research has long been one of the most striking features of the innovative processes that govern twentieth-century business development. In-house industrial research and development has seen its share of both spectacular successes and dismal failures, provoking essential questions: What are the pragmatic results of industrial research? Are there ways to make this research a more effective tool? In response, The Company That Changed Itself offers a fascinating case study of the Dutch chemical company DSM. Over the course of the past one hundred years DSM has transformed its company image and objectives—and industrial research has played a crucial role in all three of its major identity shifts, helping the company to diversify, maintain, and improve its existing businesses. Emphasizing a place for industrial research amid relations with other companies and other business divisions, this challenging volume presents an innovative new understanding of industry, identity, and the corporate culture of reinvention.

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[SR: 3373372], Hardcover, [EAN: 9789053569559], Amsterdam University Press, Amsterdam University Press, Book, [PU: Amsterdam University Press], Amsterdam University Press, 2205888011, Custom Stores, 7187330011, Amazon Publishing, 13901671, Audiobooks, 14244971, Bargain Books, 13621591, Boxed Sets, 194725011, Canada Day Deals, 377366011, Christian Living Store, 263003011, For Dummies Store, 2354164011, Formats, 714830011, Kids & Family Store, 370821011, Qualifying Textbooks - Fall 2007, 1040638, Specialty Stores, 916520, Books, 935528, Company Profiles, 935524, Biography & History, 935522, Business & Investing, 927726, Subjects, 916520, Books, 355943011, Popular Economics, 935532, Labour Policy, 935534, Policy & Current Events, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952112, Chemistry, 952114, Analytic, 952068, Biochemistry, 952116, Clinical, 952126, Geochemistry, 952118, Inorganic, 952122, Organic, 952124, Physical & Theoretical, 952050, Professional Science, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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317 Seiten, This thoroughly researched book analyses the role of industrial research in DSM's transformations., Business & Economics, Amsterdam University Press

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Details zum Buch
The Company That Changed Itself: R & D and the Transformations of DSM
Autor:

Van Rooij, Arjan

Titel:

The Company That Changed Itself: R & D and the Transformations of DSM

ISBN-Nummer:

In-house industrial research has long been one of the most striking features of the innovative processes that govern twentieth-century business development. In-house industrial research and development has seen its share of both spectacular successes and dismal failures, provoking essential questions: What are the pragmatic results of industrial research? Are there ways to make this research a more effective tool? In response, "The Company That Changed Itself" offers a fascinating case study of the Dutch chemical company DSM. Over the course of the past one hundred years DSM has transformed its company image and objectives--and industrial research has played a crucial role in all three of its major identity shifts, helping the company to diversify, maintain, and improve its existing businesses. Emphasizing a place for industrial research amid relations with other companies and other business divisions, this challenging volume presents an innovative new understanding of industry, identity, and the corporate culture of reinvention.

Detailangaben zum Buch - The Company That Changed Itself: R & D and the Transformations of DSM


EAN (ISBN-13): 9789053569559
ISBN (ISBN-10): 9053569553
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: AMSTERDAM UNIV PR
317 Seiten
Gewicht: 0,671 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.11.2007 22:12:54
Buch zuletzt gefunden am 08.04.2017 12:56:06
ISBN/EAN: 9789053569559

ISBN - alternative Schreibweisen:
90-5356-955-3, 978-90-5356-955-9


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