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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - gebrauchtes Buch

ISBN: 9788132105220

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This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. Books, Business & Economics~~Economic Conditions, Strategic-Brand-Management-for-B2B-Markets~~Sharad-Sarin, , , , , , , , , , SAGE Publications

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - Sharad Sarin
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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - Taschenbuch

2010, ISBN: 9788132105220

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Sage/Response Books, 2010. Softcover. New. This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need for a holistic brand management approach and illustrates his point through six case studies of leading brands. Printed Pages: 292., Sage/Response Books, 2010

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2010, ISBN: 9788132105220

ID: 1001004010306880

This book aims to uncover the hidden power of brand and brand building for B2B marketers. It focuses on the need of B2B branding from the point of view of Indian markets and helps accelerate the transformation of all the big and small B2B brands to gain competitive advantage.Taal: Engels; Afmetingen: 15x216x140 mm; Gewicht: 386,00 gram; Verschijningsdatum: oktober 2010; ISBN10: 8132105222; ISBN13: 9788132105220; , Engelstalig | Paperback | 2010, Marketing & Communicatie, Algemeen, Economie & Bedrijf, Sage Publications India Pvt Ltd

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2010, ISBN: 8132105222

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[EAN: 9788132105220], Neubuch

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Details zum Buch
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)
Autor:

Sarin, Sharad

Titel:

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)

ISBN-Nummer:

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands.

Detailangaben zum Buch - Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)


EAN (ISBN-13): 9788132105220
ISBN (ISBN-10): 8132105222
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Sage Publications Ltd.
262 Seiten
Gewicht: 0,381 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 31.05.2007 23:30:29
Buch zuletzt gefunden am 11.11.2016 10:18:47
ISBN/EAN: 9788132105220

ISBN - alternative Schreibweisen:
81-321-0522-2, 978-81-321-0522-0


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