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Music Sponsorship at a Turning Point Angela Hund-Gïschel Author
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Music Sponsorship at a Turning Point Angela Hund-Gïschel Author - neues Buch

ISBN: 9783899368260

Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Mehr…

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Hund-Göschel, Angela:

Music Sponsorship at a Turning Point - Taschenbuch

2009, ISBN: 9783899368260

[ED: Taschenbuch], [PU: Josef Eul Verlag], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 210x148 mm, 64, [GW: 136g], 1, Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rech… Mehr…

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Hund-Göschel, Angela:
Music Sponsorship at a Turning Point - neues Buch

2009

ISBN: 3899368266

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]

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Hund-Göschel, Angela:
Music Sponsorship at a Turning Point (Marketing Und Kooperationen) - Taschenbuch

ISBN: 9783899368260

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book., 2.5

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Music Sponsorship at a Turning Point - Hund-Göschel, Angela
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Hund-Göschel, Angela:
Music Sponsorship at a Turning Point - neues Buch

2009, ISBN: 3899368266

Kartoniert / Broschiert, with dust cover 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]

Versandkosten:No shipping costs within Germany. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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Details zum Buch
Music Sponsorship at a Turning Point Angela Hund-Gïschel Author

Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships - often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too.Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors.This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the "music industry 2.0".

Detailangaben zum Buch - Music Sponsorship at a Turning Point Angela Hund-Gïschel Author


EAN (ISBN-13): 9783899368260
ISBN (ISBN-10): 3899368266
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Josef Eul Verlag GmbH Core >1
84 Seiten
Gewicht: 0,136 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2009-10-14T13:25:16+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-01-09T20:03:17+01:00 (Berlin)
ISBN/EAN: 9783899368260

ISBN - alternative Schreibweisen:
3-89936-826-6, 978-3-89936-826-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: hund, gãschel, goeschel, göschel
Titel des Buches: turning point, sponsors, sponsorship marketing, kooperationen


Daten vom Verlag:

Autor/in: Angela Hund-Göschel
Titel: Marketing und Kooperationen; Music Sponsorship at a Turning Point
Verlag: Josef Eul Verlag
64 Seiten
Erscheinungsjahr: 2009-08-04
Gewicht: 0,136 kg
Sprache: Englisch
37,00 € (DE)
38,10 € (AT)
61,50 CHF (CH)
Not available, publisher indicates OP

BC; PB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Betriebswirtschaft und Management; Marketing Mix; Music Sponsorship; Sponsorship

Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships – often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too. Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors. This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the “music industry 2.0”.

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