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Effective Television Advertising: Tools to Grab Audience Attention - Josiah, Paulette
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Josiah, Paulette:
Effective Television Advertising: Tools to Grab Audience Attention - Taschenbuch

2010, ISBN: 3848486822

ID: 20214593578

[EAN: 9783848486823], Neubuch, Publisher/Verlag: LAP Lambert Academic Publishing | Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students | In a culture saturated by media messages, what truly makes an advertisement stand out from the rest? This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable. | Format: Paperback | Language/Sprache: english | 80 pp

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Effective Television Advertising: Tools to Grab Audience Attention - Paulette Josiah
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Paulette Josiah:
Effective Television Advertising: Tools to Grab Audience Attention - Taschenbuch

2010, ISBN: 9783848486823

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a culture saturated by media messages, what truly makes an advertisement stand out from the rest This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable. - - Besorgungstitel - vorauss. Lieferzeit 3-5 Tage., [SC: 12.50], Neuware, gewerbliches Angebot, 220x150x5 mm, [GW: 136g]

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Effective Television Advertising: Tools to Grab Audience Attention - Paulette Josiah
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Paulette Josiah:
Effective Television Advertising: Tools to Grab Audience Attention - Taschenbuch

2012, ISBN: 3848486822

ID: 20211152149

[EAN: 9783848486823], Neubuch, [PU: LAP Lambert Academic Publishing Apr 2012], Neuware - In a culture saturated by media messages, what truly makes an advertisement stand out from the rest This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable. 80 pp. Englisch

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Effective Television Advertising: Tools to Grab Audience Attention als Buch von Paulette Josiah - Paulette Josiah
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Paulette Josiah:
Effective Television Advertising: Tools to Grab Audience Attention als Buch von Paulette Josiah - gebunden oder broschiert

2010, ISBN: 9783848486823

ID: 696675574

Effective Television Advertising: Tools to Grab Audience Attention:Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students Paulette Josiah Effective Television Advertising: Tools to Grab Audience Attention:Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students Paulette Josiah Bücher > Wissenschaft > Medienwissenschaft, LAP Lambert Academic Publishing

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Effective Television Advertising: Tools to Grab Audience Attention als Buch von Paulette Josiah - neues Buch

2010, ISBN: 9783848486823

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Effective Television Advertising: Tools to Grab Audience Attention ab 49 EURO Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students Effective Television Advertising: Tools to Grab Audience Attention ab 49 EURO Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students Bücher > Wissenschaft > Medienwissenschaft

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Detailangaben zum Buch - Effective Television Advertising: Tools to Grab Audience Attention: Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students


EAN (ISBN-13): 9783848486823
ISBN (ISBN-10): 3848486822
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Academic Publishing

Buch in der Datenbank seit 26.12.2009 22:19:47
Buch zuletzt gefunden am 26.09.2017 20:05:01
ISBN/EAN: 9783848486823

ISBN - alternative Schreibweisen:
3-8484-8682-2, 978-3-8484-8682-3


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