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Malaysian Chinese Consumer Behaviour - Jean Chii Ong
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Jean Chii Ong:
Malaysian Chinese Consumer Behaviour - Taschenbuch

2011, ISBN: 384540955X

ID: 10409414640

[EAN: 9783845409559], Neubuch, [PU: LAP Lambert Acad. Publ. Aug 2011], This item is printed on demand - Print on Demand Titel. Neuware - The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers (aged 25 34) behaviour which has been under-researched for sometimes. Previously, marketing researchers (Ong, 1993; Mokhlis, 2009) found that there is no homogenous among Malaysian Chinese in terms of ethnic attitudes and consumer behaviours. Therefore, it would be appropriate to explore Malaysian Chinese s ethnicity ties and self ethnic identification, because it is important in determine continuation of Chinese culture influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers perceived value in consumption. Furthermore, the qualitative research approach has been adopted in this research. Three naturalistic group interviews and two in-depth interviews were conducted to interview three groups of informants, namely consumers, marketer and retailer. 120 pp. Englisch

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Malaysian Chinese Consumer Behaviour - Jean Chii Ong
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jean Chii Ong:
Malaysian Chinese Consumer Behaviour - Taschenbuch

2011, ISBN: 384540955X

ID: 10409414640

[EAN: 9783845409559], Neubuch, [PU: Lap Lambert Acad. Publ. Aug 2011], This item is printed on demand - Print on Demand Titel. - The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers (aged 25 34) behaviour which has been under-researched for sometimes. Previously, marketing researchers (Ong, 1993; Mokhlis, 2009) found that there is no homogenous among Malaysian Chinese in terms of ethnic attitudes and consumer behaviours. Therefore, it would be appropriate to explore Malaysian Chinese s ethnicity ties and self ethnic identification, because it is important in determine continuation of Chinese culture influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers perceived value in consumption. Furthermore, the qualitative research approach has been adopted in this research. Three naturalistic group interviews and two in-depth interviews were conducted to interview three groups of informants, namely consumers, marketer and retailer. 120 pp. Englisch

Neues Buch Abebooks.de
AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Malaysian Chinese Consumer Behaviour
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Malaysian Chinese Consumer Behaviour - neues Buch

ISBN: 9783845409559

ID: 9783845409559

Jean Chii Ong, Paperback, English-language edition, Pub by AV Akademikerverlag GmbH & Co. KG. Books, Business & Economics~~Marketing~~General, Malaysian-Chinese-Consumer-Behaviour~~Jean-Chii-ONG, , , , , , , , , , AV Akademikerverlag GmbH & Co. KG.

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Malaysian Chinese Consumer Behaviour - Ong, Jean Chii
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Ong, Jean Chii:
Malaysian Chinese Consumer Behaviour - Taschenbuch

2011, ISBN: 384540955X

Gebundene Ausgabe, ID: 10738258

Heterogeneity in Ethnicity and Acculturation Influence on Consumer's Perceived Value in Consumption - Buch, gebundene Ausgabe, 120 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.

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Malaysian Chinese Consumer Behaviour - Ong, Jean Chii
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Ong, Jean Chii:
Malaysian Chinese Consumer Behaviour - Taschenbuch

2011, ISBN: 384540955X

ID: 13788721478

[EAN: 9783845409559], Neubuch, [PU: LAP Lambert Academic Publishing], This item is printed on demand for shipment within 3 working days.

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