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Integration in the Brand Community - Luca Casablanca
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2011, ISBN: 9783845404684

ID: 9783845404684

Integration in the Brand Community: Paperback: LAP Lambert Academic Publishing: 9783845404684: 18 Jul 2011: The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities - groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars. The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities - groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars have defined a model for measuring the integration of users within a community (Integration in the Brand Community, IBC). This study intends to validate this model, adapting it to Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of Apple products. Afterwards, it analyses the IBC according to the change of the amount or the typology of owned products. At last, it examines the relation that IBC establishes with the Consumer-brand Identification and the company success variables - satisfaction, loyalty, advocacy. Finally, some implications are suggested: theoretical implications - concerning reliability and application of the model - and practical implications - i.e. strategic-operational actions the company could implement in order to monitor the integration. Accounting, , , , Integration in the Brand Community, Luca Casablanca, 9783845404684, LAP Lambert Academic Publishing, , , , ,

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Integration in the Brand Community - A model applied to Apple users
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Integration in the Brand Community - A model applied to Apple users - Taschenbuch

2011, ISBN: 9783845404684

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars have defined a model for measuring the integration of users within a community (Integration in the Brand Community, IBC). This study intends to validate this model, adapting it to Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of Apple products. Afterwards, it analyses the IBC according to the change of the amount or the typology of owned products. At last, it examines the relation that IBC establishes with the Consumer-brand Identification and the company success variables satisfaction, loyalty, advocacy. Finally, some implications are suggested: theoretical implications concerning reliability and application of the model and practical implications i.e. strategic-operational actions the company could implement in order to monitor the integration., [SC: 0.00], Neuware, gewerbliches Angebot

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Integration in the Brand Community - Luca Casablanca
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The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars have defined a model for measuring the integration of users within a community (Integration in the Brand Community, IBC). This study intends to validate this model, adapting it to Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of Apple products. Afterwards, it analyses the IBC according to the change of the amount or the typology of owned products. At last, it examines the relation that IBC establishes with the Consumer-brand Identification and the company success variables satisfaction, loyalty, advocacy. Finally, some implications are suggested: theoretical implications concerning reliability and application of the model and practical implications i.e. strategic-operational actions the company could implement in order to monitor the integration. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft

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Integration in the Brand Community:A model applied to Apple users Luca Casablanca Integration in the Brand Community:A model applied to Apple users Luca Casablanca Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.

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Integration In The Brand Community - Luca Casablanca
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Luca Casablanca,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Integration-in-the-Brand-Community~~Luca-Casablanca AV Akademikerverlag GmbH & Co. KG.

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Integration in the Brand Community
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Casablanca, Luca

Titel:

Integration in the Brand Community

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Detailangaben zum Buch - Integration in the Brand Community


EAN (ISBN-13): 9783845404684
ISBN (ISBN-10): 384540468X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: AV Akademikerverlag GmbH & Co. KG.

Buch in der Datenbank seit 14.04.2007 19:22:38
Buch zuletzt gefunden am 10.06.2017 10:26:26
ISBN/EAN: 9783845404684

ISBN - alternative Schreibweisen:
3-8454-0468-X, 978-3-8454-0468-4


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