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City Brand Image - Jessica Abouzeid
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7, ISBN: 9783845404028

ID: 674494370

Cities are more and more eager to create a positive brand image about themselves in the eyes of their ´´customers´´. A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan. A resident s perspective on the 2015 Milan Expo Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 07.2011 Buch (fremdspr.), LAP Lambert Academic Publishing, 07.2011

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City Brand Image - Jessica Abouzeid
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jessica Abouzeid:
City Brand Image - neues Buch

2015, ISBN: 9783845404028

ID: f3ea3be129f3a718a0031dde470de62f

A resident s perspective on the 2015 Milan Expo Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers". A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8454-0402-8, LAP Lambert Academic Publishing

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Nr. 29356860 Versandkosten:Bei Bestellungen innerhalb der Schweiz berechnen wir Fr. 3.50 Portokosten, Bestellungen ab EUR Fr. 75.00 sind frei. Die voraussichtliche Versanddauer liegt bei 1 bis 2 Werktagen., Versandfertig innert 6 - 9 Tagen, zzgl. Versandkosten
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
City Brand Image - Jessica Abouzeid
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jessica Abouzeid:
City Brand Image - neues Buch

2015, ISBN: 9783845404028

ID: 137093139

Cities are more and more eager to create a positive brand image about themselves in the eyes of their ´´customers´´. A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan. A resident s perspective on the 2015 Milan Expo Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
City Brand Image - Jessica Abouzeid
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jessica Abouzeid:
City Brand Image - neues Buch

2015, ISBN: 9783845404028

ID: 579beaa500df3f20a783027bdc91a529

A resident s perspective on the 2015 Milan Expo Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers". A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8454-0402-8, LAP Lambert Acad. Publ.

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Nr. 29356860 Versandkosten:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Sofort lieferbar, DE. (EUR 0.00)
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
City Brand Image - Jessica Abouzeid
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jessica Abouzeid:
City Brand Image - neues Buch

2015, ISBN: 9783845404028

ID: f4ad9a948cb5e757f629ab63ccbb6f67

Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers". A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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