Adrienne Cooper: TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE : A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Taschenbuch
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding co… Mehr…
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace. 132 pp. Englisch, Books<
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bü… Mehr…
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
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Adrienne Cooper: Twoway Communication a Winwin Model for Facing Activist Pressure a Case Study on McDonald's and Unilever's Responses to Greenpeace - Taschenbuch
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from… Mehr…
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: LAP Lambert Academic Publishing]<
Cooper, Adrienne: TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - neues Buch
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE : A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - Taschenbuch
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding co… Mehr…
[EAN: 9783843384438], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace. 132 pp. Englisch, Books<
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bü… Mehr…
*TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE* - A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE / Taschenbuch für 58.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Büche… Mehr…
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE ab 58.99 € als Taschenbuch: A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, LAP LAMBERT Academic Publishing<
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Adrienne Cooper: Twoway Communication a Winwin Model for Facing Activist Pressure a Case Study on McDonald's and Unilever's Responses to Greenpeace - Taschenbuch
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from… Mehr…
Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: LAP Lambert Academic Publishing]<
Cooper, Adrienne: TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE A CASE STUDY ON MCDONALD''S AND UNILEVER''S RESPONSES TO GREENPEACE - neues Buch
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Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace.
Detailangaben zum Buch - TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE
EAN (ISBN-13): 9783843384438 ISBN (ISBN-10): 3843384436 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2011 Herausgeber: LAP LAMBERT Academic Publishing
Buch in der Datenbank seit 2009-12-29T07:34:16+01:00 (Berlin) Detailseite zuletzt geändert am 2023-07-08T07:37:19+02:00 (Berlin) ISBN/EAN: 9783843384438
ISBN - alternative Schreibweisen: 3-8433-8443-6, 978-3-8433-8443-8 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: cooper Titel des Buches: for activist, win, study