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Enhancing Social Marketing in Zimbabwe - Matilda Moyo
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2009, ISBN: 9783838302843

ID: 36545327

Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa´s current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent´s context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI)´s social marketing strategies contributed towards reducing the country´s HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change. Some Critical Lessons and Experiences for Africa´s Civil Society Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 18.08.2009 Buch (fremdspr.), LAP Lambert Academic Publishing, .200

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Enhancing Social Marketing in Zimbabwe - Matilda Moyo
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Matilda Moyo:
Enhancing Social Marketing in Zimbabwe - neues Buch

2009, ISBN: 9783838302843

ID: 804608359

Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa´s current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent´s context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI)´s social marketing strategies contributed towards reducing the country´s HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change. Some Critical Lessons and Experiences for Africa´s Civil Society Buch (fremdspr.) Taschenbuch 18.08.2009 Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing, .200

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Enhancing Social Marketing in Zimbabwe - Matilda Moyo
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Matilda Moyo:
Enhancing Social Marketing in Zimbabwe - neues Buch

ISBN: 9783838302843

ID: 6b1ddb221aa0c69518ad677aa3557e86

Some Critical Lessons and Experiences for Africa's Civil Society Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa's current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent's context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI)'s social marketing strategies contributed towards reducing the country's HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8383-0284-3, LAP Lambert Academic Publishing

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Enhancing Social Marketing in Zimbabwe - Matilda Moyo
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(*)
Matilda Moyo:
Enhancing Social Marketing in Zimbabwe - neues Buch

ISBN: 9783838302843

ID: 237797326

Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa´s current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent´s context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI)´s social marketing strategies contributed towards reducing the country´s HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change. Some Critical Lessons and Experiences for Africa´s Civil Society Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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ISBN: 3838302842

ID: 13161334

Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa s current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent s context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI) s social marketing strategies contributed towards reducing the country s HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change. used books,books Books, Lap Lambert Academic Publishing GmbH & Company KG

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Details zum Buch

Detailangaben zum Buch - Enhancing Social Marketing in Zimbabwe


EAN (ISBN-13): 9783838302843
ISBN (ISBN-10): 3838302842
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: LAP Lambert Acad. Publ.
128 Seiten
Gewicht: 0,206 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.08.2007 21:12:06
Buch zuletzt gefunden am 09.11.2017 06:04:37
ISBN/EAN: 9783838302843

ISBN - alternative Schreibweisen:
3-8383-0284-2, 978-3-8383-0284-3


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