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Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia - Dina Badry
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Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia - Taschenbuch

2009, ISBN: 383491875X

[EAN: 9783834918758], Neubuch, [SC: 0.0], [PU: Gabler Verlag], SÜDAFRIKA / GESCHICHTE, POLITIK, GESELLSCHAFT, RECHT; BASEOFTHEPYRAMID; EMNC; EASTASIA; ECONOMICDEVELOPMENT; MANAGEMENT; SOC… Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Multinational Companies in Low-Income Markets / An Analysis of Social Embeddedness in Southeast Asia / Dina Badry / Taschenbuch / Paperback / Englisch / 2009 / Gabler Verlag / EAN 9783834918758 - Badry, Dina
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Badry, Dina:

Multinational Companies in Low-Income Markets / An Analysis of Social Embeddedness in Southeast Asia / Dina Badry / Taschenbuch / Paperback / Englisch / 2009 / Gabler Verlag / EAN 9783834918758 - Taschenbuch

2009, ISBN: 9783834918758

[ED: Taschenbuch], [PU: Gabler Verlag], "Alleviating poverty through the pursuit of profit" has become a catch phrase for many entrepreneurs and business people who started to focus their… Mehr…

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Multinational Companies in Low-Income Markets | An Analysis of Social Embeddedness in Southeast Asia | Dina Badry | Taschenbuch | Paperback | Englisch | 2009 | Gabler Verlag | EAN 9783834918758 - Badry, Dina
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Badry, Dina:
Multinational Companies in Low-Income Markets | An Analysis of Social Embeddedness in Southeast Asia | Dina Badry | Taschenbuch | Paperback | Englisch | 2009 | Gabler Verlag | EAN 9783834918758 - Taschenbuch

2009

ISBN: 9783834918758

[ED: Taschenbuch], [PU: Gabler Verlag], "Alleviating poverty through the pursuit of profit" has become a catch phrase for many entrepreneurs and business people who started to focus their… Mehr…

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Multinational Companies in Low-Income Markets - Dina Badry
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Dina Badry:
Multinational Companies in Low-Income Markets - Taschenbuch

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Multinational Companies in Low-Income Markets
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Multinational Companies in Low-Income Markets - neues Buch

ISBN: 9783834918758

“Alleviating poverty through the pursuit of profit” has become a catch phrase for many entrepreneurs and business people who started to focus their businesses on the lower incomes segment… Mehr…

Nr. 978-3-8349-1875-8. Versandkosten:Worldwide free shipping, , zzgl. Versandkosten.

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Bibliographische Daten des bestpassenden Buches

Details zum Buch
Multinational Companies in Low-Income Markets

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies' Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

Detailangaben zum Buch - Multinational Companies in Low-Income Markets


EAN (ISBN-13): 9783834918758
ISBN (ISBN-10): 383491875X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Betriebswirtschaftlicher Verlag Gabler
146 Seiten
Gewicht: 0,256 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2009-08-13T08:05:29+02:00 (Berlin)
Detailseite zuletzt geändert am 2023-09-30T13:17:44+02:00 (Berlin)
ISBN/EAN: 9783834918758

ISBN - alternative Schreibweisen:
3-8349-1875-X, 978-3-8349-1875-8
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: low
Titel des Buches: gallen, asia com, southeast asia, social analysis, low, buch dina


Daten vom Verlag:

Autor/in: Dina Badry
Titel: Multinational Companies in Low-Income Markets - An Analysis of Social Embeddedness in Southeast Asia
Verlag: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
146 Seiten
Erscheinungsjahr: 2009-09-15
Wiesbaden; DE
Gewicht: 0,255 kg
Sprache: Englisch
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XVI, 146 p. 12 illus.

BC; Business Strategy/Leadership; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; Wirtschaft; Asia; Base of the Pyramid; EMNC; East Asia; Economic Development; Management; Social Networks; Management; Business Strategy and Leadership; Management; Management und Managementtechniken; EA

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies’ Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

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Neuestes ähnliches Buch:
9783834983305 Multinational Companies in Low-Income Markets (Dina Badry)


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