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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - gebrauchtes Buch

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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the lig Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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Cross-Media Strategy and Innovation Policy for Mobile Media Communication PMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets./P Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-7908-1575-7, Physica

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[ED: Taschenbuch], [PU: Physica Verlag], Neuware - Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets., [SC: 0.00], Neuware, gewerbliches Angebot, 235x155x19 mm, [GW: 478g]

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Leveraging Mobile Media - Valerie Feldmann
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Valerie Feldmann:
Leveraging Mobile Media - Taschenbuch

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[ED: Taschenbuch], [PU: Physica Verlag], Neuware - Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets., [SC: 0.00], Neuware, gewerbliches Angebot, FixedPrice, [GW: 478g]

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Leveraging Mobile Media - Valerie Feldmann
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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Details zum Buch
Leveraging Mobile Media
Autor:

Feldmann, Valerie

Titel:

Leveraging Mobile Media

ISBN-Nummer:

9783790815757

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Detailangaben zum Buch - Leveraging Mobile Media


EAN (ISBN-13): 9783790815757
ISBN (ISBN-10): 3790815756
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: Physica Verlag
280 Seiten
Gewicht: 0,478 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 31.05.2007 01:08:15
Buch zuletzt gefunden am 01.03.2017 08:18:29
ISBN/EAN: 9783790815757

ISBN - alternative Schreibweisen:
3-7908-1575-6, 978-3-7908-1575-7

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