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Paradoxes in Chinese Consumer Behavior - A Literature Review and Strategic Implications
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Paradoxes in Chinese Consumer Behavior - A Literature Review and Strategic Implications - Taschenbuch

2010, ISBN: 9783639286571

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the open-door policy versus market socialism, the consumer values of long-term orientation versus prosperity now, collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed., [SC: 3.70], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 4mm, [GW: 113g]

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Paradoxes in Chinese Consumer Behavior - Martínez, Héctor Guillermo John Chattalas, Michael
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Martínez, Héctor Guillermo John Chattalas, Michael:

Paradoxes in Chinese Consumer Behavior - Taschenbuch

2010, ISBN: 9783639286571

[ED: Softcover], [PU: Vdm Verlag Dr. Müller], This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the open-door policy versus market socialism, the consumer values of long-term orientation versus prosperity now, collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed. 2010. 72 S. 220 mm Sofort lieferbar, [SC: 0.00], Neuware, gewerbliches Angebot

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Paradoxes in Chinese Consumer Behavior - Héctor Guillermo Martínez
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This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the open-door policy versus market socialism, the consumer values of long-term orientation versus prosperity now, collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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[ED: Taschenbuch], [PU: VDM Verlag], Neuware - This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the open-door policy versus market socialism, the consumer values of long-term orientation versus prosperity now, collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed., [SC: 23.00], Neuware, gewerbliches Angebot, 220x150x4 mm, [GW: 124g]

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Paradoxes in Chinese Consumer Behavior:A Literature Review and Strategic Implications Héctor Guillermo Martínez, Michael John Chattalas Paradoxes in Chinese Consumer Behavior:A Literature Review and Strategic Implications Héctor Guillermo Martínez, Michael John Chattalas Bücher > Wissenschaft > Wirtschaftswissenschaft, VDM Verlag

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Details zum Buch
Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications
Autor:

Martínez, Héctor Guillermo / John Chattalas, Michael

Titel:

Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications

ISBN-Nummer:

9783639286571

This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the "open-door policy" versus market socialism, the consumer values of long-term orientation versus "prosperity now," collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed.

Detailangaben zum Buch - Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications


EAN (ISBN-13): 9783639286571
ISBN (ISBN-10): 363928657X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag

Buch in der Datenbank seit 11.02.2009 10:37:59
Buch zuletzt gefunden am 17.03.2017 18:55:35
ISBN/EAN: 9783639286571

ISBN - alternative Schreibweisen:
3-639-28657-X, 978-3-639-28657-1

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