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Promotional Discourse Of Wind Energy
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ISBN: 9783639229684

ID: 9783639229684

In recent years, an increased global awareness of the world's energy challenge has fostered a corresponding global demand for producers of alternative energy resources to become effective promoters of their products' and brand's benefits. Despite the topic's relevant nature, however, little research has so far set out to explore the specific discursive and promotional means by which alternative energy resources are promoted today. With special focus on three of the world's leading wind turbine In recent years, an increased global awareness of the world's energy challenge has fostered a corresponding global demand for producers of alternative energy resources to become effective promoters of their products' and brand's benefits. Despite the topic's relevant nature, however, little research has so far set out to explore the specific discursive and promotional means by which alternative energy resources are promoted today. With special focus on three of the world's leading wind turbine manufacturer's promotional discourse of wind energy, this book therefore investigates how Vestas, Suzlon and General Electric promote wind energy and their brands through multimodal and persuasive means in webmercials on the Internet. In doing so, it proposes that an interrelatedness of the fields of multimodality and persuasion has significant consequences for the promotion of wind energy in the three types of webmercials. The study is considered relevant for students of communications and discourse fields and professionals who wish to become literates of promotional discourse related to the world's energy challenge. Books, Language Arts~~Communication Studies, Promotional-Discourse-Of-Wind-Energy~~Signe-Hoyer, , , , , , , , , , VDM Verlag

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Promotional Discourse of Wind Energy - Signe Høyer
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In recent years, an increased global awareness of the world s energy challenge has fostered a corresponding global demand for producers of alternative energy resources to become effective promoters of their products and brand s benefits. Despite the topic s relevant nature, however, little research has so far set out to explore the specific discursive and promotional means by which alternative energy resources are promoted today. With special focus on three of the world s leading wind turbine manufacturer s promotional discourse of wind energy, this book therefore investigates how Vestas, Suzlon and General Electric promote wind energy and their brands through multimodal and persuasive means in webmercials on the Internet. In doing so, it proposes that an interrelatedness of the fields of multimodality and persuasion has significant consequences for the promotion of wind energy in the three types of webmercials. The study is considered relevant for students of communications and discourse fields and professionals who wish to become literates of promotional discourse related to the world s energy challenge. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Medien & Kommunikation / Kommunikationswissenschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Promotional Discourse of Wind Energy - Signe Høyer
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Signe Høyer:
Promotional Discourse of Wind Energy - Taschenbuch

2010, ISBN: 3639229681

ID: 9777080196

[EAN: 9783639229684], Neubuch, [PU: Vdm Verlag Jan 2010], This item is printed on demand - Print on Demand Titel. - In recent years, an increased global awareness of the world s energy challenge has fostered a corresponding global demand for producers of alternative energy resources to become effective promoters of their products and brand s benefits. Despite the topic s relevant nature, however, little research has so far set out to explore the specific discursive and promotional means by which alternative energy resources are promoted today. With special focus on three of the world s leading wind turbine manufacturer s promotional discourse of wind energy, this book therefore investigates how Vestas, Suzlon and General Electric promote wind energy and their brands through multimodal and persuasive means in webmercials on the Internet. In doing so, it proposes that an interrelatedness of the fields of multimodality and persuasion has significant consequences for the promotion of wind energy in the three types of webmercials. The study is considered relevant for students of communications and discourse fields and professionals who wish to become literates of promotional discourse related to the world s energy challenge. 76 pp. Englisch

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Promotional Discourse of Wind Energy - Signe Høyer
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Signe Høyer:
Promotional Discourse of Wind Energy - Taschenbuch

2010, ISBN: 3639229681

ID: 9777080196

[EAN: 9783639229684], Neubuch, [PU: Vdm Verlag Jan 2010], This item is printed on demand - Print on Demand Titel. - In recent years, an increased global awareness of the world s energy challenge has fostered a corresponding global demand for producers of alternative energy resources to become effective promoters of their products and brand s benefits. Despite the topic s relevant nature, however, little research has so far set out to explore the specific discursive and promotional means by which alternative energy resources are promoted today. With special focus on three of the world s leading wind turbine manufacturer s promotional discourse of wind energy, this book therefore investigates how Vestas, Suzlon and General Electric promote wind energy and their brands through multimodal and persuasive means in webmercials on the Internet. In doing so, it proposes that an interrelatedness of the fields of multimodality and persuasion has significant consequences for the promotion of wind energy in the three types of webmercials. The study is considered relevant for students of communications and discourse fields and professionals who wish to become literates of promotional discourse related to the world s energy challenge. 76 pp. Englisch

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Promotional Discourse of Wind Energy - Høyer, Signe
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Høyer, Signe:
Promotional Discourse of Wind Energy - Taschenbuch

2010, ISBN: 3639229681

Gebundene Ausgabe, ID: 6113163

Leading wind turbine manufacturers' multimodal and persuasive choices - Buch, gebundene Ausgabe, 76 S., Beilagen: Paperback, Erschienen: 2010 VDM Verlag, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Details zum Buch
Promotional Discourse of Wind Energy

In recent years, an increased global awareness of the world's energy challenge has fostered a corresponding global demand for producers of alternative energy resources to become effective promoters of their products' and brand's benefits. Despite the topic's relevant nature, however, little research has so far set out to explore the specific discursive and promotional means by which alternative energy resources are promoted today. With special focus on three of the world's leading wind turbine manufacturer's promotional discourse of wind energy, this book therefore investigates how Vestas, Suzlon and General Electric promote wind energy and their brands through multimodal and persuasive means in webmercials on the Internet. In doing so, it proposes that an interrelatedness of the fields of multimodality and persuasion has significant consequences for the promotion of wind energy in the three types of webmercials. The study is considered relevant for students of communications and discourse fields and professionals who wish to become literates of promotional discourse related to the world's energy challenge.

Detailangaben zum Buch - Promotional Discourse of Wind Energy


EAN (ISBN-13): 9783639229684
ISBN (ISBN-10): 3639229681
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag
76 Seiten
Gewicht: 0,130 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.02.2008 10:39:56
Buch zuletzt gefunden am 10.10.2017 00:29:13
ISBN/EAN: 9783639229684

ISBN - alternative Schreibweisen:
3-639-22968-1, 978-3-639-22968-4


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