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In One Ear And In The Other - Wiethoff, Brent
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Wiethoff, Brent:
In One Ear And In The Other - Taschenbuch

2009, ISBN: 9783639139938

[ED: Softcover], [PU: Vdm Verlag Dr. Müller], This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals'' attitudes. Using the Elaboration Likelihood Model (Petty & Cacioppo, 1984) and Cultivation Theory (Gerbner, 1979), advertising is viewed as a frequently repeated, consistent set of messages that reinforce consumer ideas and values. The net effect of advertising is examined through focus group discussion of high-media/high-materialist individuals. Results of the study show four themes emerging from advertising (advertisements as an entrance to participation in culture, advertisements as a landscape, advertisements as validation and legitimacy, and advertisements as needgenerators). Discussion of these themes is presented, as well as avenues of further research in the net effect. 2009. 64 S. 220 mm Sofort lieferbar, [SC: 0.00], Neuware, gewerbliches Angebot

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In One Ear And In The Other - Brent Wiethoff
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Brent Wiethoff:
In One Ear And In The Other - neues Buch

ISBN: 9783639139938

ID: 116539391

This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals´´ attitudes. Using the Elaboration Likelihood Model (Petty & Cacioppo, 1984) and Cultivation Theory (Gerbner, 1979), advertising is viewed as a frequently repeated, consistent set of messages that reinforce consumer ideas and values. The net effect of advertising is examined through focus group discussion of high-media/high-materialist individuals. Results of the study show four themes emerging from advertising (advertisements as an entrance to participation in culture, advertisements as a landscape, advertisements as validation and legitimacy, and advertisements as needgenerators). Discussion of these themes is presented, as well as avenues of further research in the net effect. The Net Effect of Advertising Frequency Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM

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In One Ear And In The Other - Brent Wiethoff
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Brent Wiethoff:
In One Ear And In The Other - Taschenbuch

2009, ISBN: 3639139933

ID: 20014824667

[EAN: 9783639139938], Neubuch, [PU: VDM Verlag Mai 2009], Neuware - This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals'' attitudes. Using the Elaboration Likelihood Model (Petty & Cacioppo, 1984) and Cultivation Theory (Gerbner, 1979), advertising is viewed as a frequently repeated, consistent set of messages that reinforce consumer ideas and values. The net effect of advertising is examined through focus group discussion of high-media/high-materialist individuals. Results of the study show four themes emerging from advertising (advertisements as an entrance to participation in culture, advertisements as a landscape, advertisements as validation and legitimacy, and advertisements as needgenerators). Discussion of these themes is presented, as well as avenues of further research in the net effect. 64 pp. Englisch

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In One Ear And In The Other - Brent Wiethoff
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Brent Wiethoff:
In One Ear And In The Other - Taschenbuch

2009, ISBN: 3639139933

ID: 9734101530

[EAN: 9783639139938], Neubuch, [PU: VDM Verlag Mai 2009], This item is printed on demand - Print on Demand Neuware - This research used both quantitative and qualitative 64 pp. Englisch

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In One Ear And In The Other - Brent Wiethoff
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Brent Wiethoff:
In One Ear And In The Other - neues Buch

ISBN: 9783639139938

ID: 5e5b71b7b5a5451af96bae40d6d55ebf

This research used both quantitative and qualitative, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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