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Consumer Perception of eCommerce Risks, U.S.A. versusNigeria - Monica Ugbaja
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ID: 115906404

Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks. Perceptual Organization Using the Psychometric Paradigm Approach Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM Verlag

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Consumer Perception of eCommerce Risks, U.S.A. versusNigeria - Monica Ugbaja
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Perceptual Organization Using the Psychometric Paradigm Approach Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-639-08085-8, VDM

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Consumer Perception of eCommerce Risks, U.S.A. versus Nigeria - Monica Ugbaja
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Consumer Perception of eCommerce Risks, U.S.A. versus Nigeria - neues Buch

ISBN: 9783639080858

ID: 05a2a0c26ecb92c2aabd315cfd15daf6

Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks. Bücher / Naturwissenschaften, Medizin, Informatik & Technik / Informatik & EDV, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Consumer Perception of eCommerce Risks, U.S.A. versusNigeria - Monica Ugbaja
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Monica Ugbaja:
Consumer Perception of eCommerce Risks, U.S.A. versusNigeria - neues Buch

ISBN: 9783639080858

ID: 117834559

Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks. Perceptual Organization Using the Psychometric Paradigm Approach Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM

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Consumer Perception of eCommerce Risks, U.S.A. versus Nigeria - Monica Ugbaja
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Monica Ugbaja:
Consumer Perception of eCommerce Risks, U.S.A. versus Nigeria - neues Buch

ISBN: 9783639080858

ID: 05a2a0c26ecb92c2aabd315cfd15daf6

Electronic (eCommerce) related risks are new to the, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Details zum Buch
Consumer Perception of eCommerce Risks, U.S.A. versusNigeria
Autor:

Ugbaja Monica

Titel:

Consumer Perception of eCommerce Risks, U.S.A. versusNigeria

ISBN-Nummer:

Electronic (eCommerce) related risks are new to the typical consumer, so, it was not yet known how consumers judged the risks. Using the psychometric paradigm, respondents were asked to judge the riskiness of various risk objects in a pair-wise fashion using a similarity/dissimilarity scale, e.g., how dissimilar is Risk-object 1 to Risk-object 2 on a scale of 1 to 7? The collected data were analyzed using a Multidimensional Scaling (MDS) technique to infer the set of dimensions across which respondents evaluate risks. The data collection method and analysis aided in answering two research questions: a) the dimensions consumers use when they judge online risks, and, b) how risk perceptions differ across customers from two countries. The study found that consumers employ a fine-grained schema to distinguish and group risks in their minds, characterize risks with more than two dimensions, and that none of the dimensions can be interpreted as pure probability or pure value. Analysis suggests that differences exist in how U.S. and Nigerian subjects view online risks.

Detailangaben zum Buch - Consumer Perception of eCommerce Risks, U.S.A. versusNigeria


EAN (ISBN-13): 9783639080858
ISBN (ISBN-10): 3639080858
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: VDM Verlag
204 Seiten
Gewicht: 0,320 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.11.2007 13:36:53
Buch zuletzt gefunden am 14.05.2017 17:11:10
ISBN/EAN: 9783639080858

ISBN - alternative Schreibweisen:
3-639-08085-8, 978-3-639-08085-8


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