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Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children - Saunders, Daveta
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Saunders, Daveta:
Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children - Taschenbuch

2008, ISBN: 9783639031010

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This study examines the effects of the complexion of AfricanAmerican children in television commercials on the self-perceptionof African American children. Both quantitative and qualitativeanalyses were conducted. A total of 347 commercials were examinedfrom Saturday morning television programming on broadcast stationsin the Lynchburg, Virginia area during March 2007. The results ofthe quantitative analysis found a lack of darker complexion AfricanAmerican females in the pre-recorded commercials. A qualitativeanalysis was conducted with focus groups of African Americanchildren ages 6-10 who were asked questions after viewing 8 to 10of the pre-recorded commercials from the Saturday morningprogramming to determine their perceptions of the varying skincomplexion of children in the commercials. The qualitative analysisresults were inconclusive regarding skin complexion preference, butnoteworthy information was found for future research, including thechildren noticing the roles given to the African American childrenin the commercials., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 22 cm, 148, [GW: 210g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Interntationaler Versand

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Shades of Identity: - Saunders, Daveta
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Saunders, Daveta:
Shades of Identity: - Taschenbuch

2008, ISBN: 3639031016, Lieferbar binnen 4-6 Wochen

ID: 9783639031010

Internationaler Buchtitel. In englischer Sprache. Verlag: VDM Verlag, Paperback, 148 Seiten, L=220mm, B=150mm, H=9mm, Gew.=237gr, [GR: 17390 - HC/Medienwissenschaften/Sonstiges], Kartoniert/Broschiert, Klappentext: This study examines the effects of the complexion of African American children in television commercials on the self-perception of African American children. Both quantitative and qualitative analyses were conducted. A total of 347 commercials were examined from Saturday morning television programming on broadcast stations in the Lynchburg, Virginia area during March 2007. The results of the quantitative analysis found a lack of darker complexion African American females in the pre-recorded commercials. A qualitative analysis was conducted with focus groups of African American children ages 6-10 who were asked questions after viewing 8 to 10 of the pre-recorded commercials from the Saturday morning programming to determine their perceptions of the varying skin complexion of children in the commercials. The qualitative analysis results were inconclusive regarding skin complexion preference, but noteworthy information was found for future research, including the children noticing the roles given to the African American children in the commercials.

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Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Shades of Identity - The Effects of African American Children Skin Complexions in Television Commercials on the Self-Perception of African American Children - Taschenbuch

2008, ISBN: 9783639031010

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This study examines the effects of the complexion of AfricanAmerican children in television commercials on the self-perceptionof African American children. Both quantitative and qualitativeanalyses were conducted. A total of 347 commercials were examinedfrom Saturday morning television programming on broadcast stationsin the Lynchburg, Virginia area during March 2007. The results ofthe quantitative analysis found a lack of darker complexion AfricanAmerican females in the pre-recorded commercials. A qualitativeanalysis was conducted with focus groups of African Americanchildren ages 6-10 who were asked questions after viewing 8 to 10of the pre-recorded commercials from the Saturday morningprogramming to determine their perceptions of the varying skincomplexion of children in the commercials. The qualitative analysisresults were inconclusive regarding skin complexion preference, butnoteworthy information was found for future research, including thechildren noticing the roles given to the African American childrenin the commercials., [SC: 0.00], Neuware, gewerbliches Angebot, 22 cm, [GW: 210g]

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Shades of Identity - Daveta Saunders
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Daveta Saunders:
Shades of Identity - neues Buch

2007, ISBN: 9783639031010

ID: b09d2b486176e2b66b95ae51831e175c

This study examines the effects of the complexion of AfricanAmerican children in television commercials on the self-perceptionof African American children. Both quantitative and qualitativeanalyses were conducted. A total of 347 commercials were examinedfrom Saturday morning television programming on broadcast stationsin the Lynchburg, Virginia area during March 2007. The results ofthe quantitative analysis found a lack of darker complexion AfricanAmerican females in the pre-recorded commercials. A qualitativeanalysis was conducted with focus groups of African Americanchildren ages 6-10 who were asked questions after viewing 8 to 10of the pre-recorded commercials from the Saturday morningprogramming to determine their perceptions of the varying skincomplexion of children in the commercials. The qualitative analysisresults were inconclusive regarding skin complexion preference, butnoteworthy information was found for future research, including thechildren noticing the roles given to the African American childrenin the commercials. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Medien & Kommunikation / Medienwissenschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Shades of Identity
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Shades of Identity - neues Buch

2007, ISBN: 9783639031010

ID: 6a28b683af46f2e28b42e05e65bdfe82

This study examines the effects of the complexion of African American children in television commercials on the self-perception of African American children. Both quantitative and qualitative analyses were conducted. A total of 347 commercials were examined from Saturday morning television programming on broadcast stations in the Lynchburg, Virginia area during March 2007. The results of the quantitative analysis found a lack of darker complexion African American females in the pre-recorded commercials. A qualitative analysis was conducted with focus groups of African American children ages 6-10 who were asked questions after viewing 8 to 10 of the pre-recorded commercials from the Saturday morning programming to determine their perceptions of the varying skin complexion of children in the commercials. The qualitative analysis results were inconclusive regarding skin complexion preference, but noteworthy information was found for future research, including the children noticing the roles given to the African Buch / Schule & Sprache / Medienwissenschaft, VDM Verlag Dr. Müller

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Details zum Buch
Shades of Identity:

This study examines the effects of the complexion of African American children in television commercials on the self-perception of African American children. Both quantitative and qualitative analyses were conducted. A total of 347 commercials were examined from Saturday morning television programming on broadcast stations in the Lynchburg, Virginia area during March 2007. The results of the quantitative analysis found a lack of darker complexion African American females in the pre-recorded commercials. A qualitative analysis was conducted with focus groups of African American children ages 6-10 who were asked questions after viewing 8 to 10 of the pre-recorded commercials from the Saturday morning programming to determine their perceptions of the varying skin complexion of children in the commercials. The qualitative analysis results were inconclusive regarding skin complexion preference, but noteworthy information was found for future research, including the children noticing the roles given to the African American children in the commercials.

Detailangaben zum Buch - Shades of Identity:


EAN (ISBN-13): 9783639031010
ISBN (ISBN-10): 3639031016
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: VDM Verlag
148 Seiten
Gewicht: 0,237 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.06.2008 02:17:38
Buch zuletzt gefunden am 06.07.2017 13:54:23
ISBN/EAN: 9783639031010

ISBN - alternative Schreibweisen:
3-639-03101-6, 978-3-639-03101-0


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