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Procter & Gamble Europe: Vizir Launch - Stuart White#Jennifer Murray#Ben Beiske
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Procter & Gamble Europe: Vizir Launch - neues Buch

2002, ISBN: 9783638643962

ID: 241623866

Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company´s European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies. Procter & Gamble Europe: Vizir Launch Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Procter & Gamble Europe: Vizir Launch - Stuart White#Jennifer Murray#Ben Beiske
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Stuart White#Jennifer Murray#Ben Beiske:
Procter & Gamble Europe: Vizir Launch - neues Buch

2002, ISBN: 9783638643962

ID: 106601921

Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company´s European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies. Procter & Gamble Europe: Vizir Launch Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN Publishing

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Procter & Gamble Europe - Ben Beiske
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Ben Beiske:
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2002, ISBN: 9783638643962

Paperback, [PU: GRIN Publishing], Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies., Management & Management Techniques

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Procter & Gamble Europe: Vizir Launch - Ben Beiske, Jennifer Murray, Stuart White
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Ben Beiske, Jennifer Murray, Stuart White:
Procter & Gamble Europe: Vizir Launch - Taschenbuch

2007, ISBN: 3638643964

[SR: 8804022], Paperback, [EAN: 9783638643962], GRIN Publishing, GRIN Publishing, Book, [PU: GRIN Publishing], 2007-06-25, GRIN Publishing, Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade:...., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Procter & Gamble Europe: Vizir Launch - Beiske, Ben; Murray, Jennifer; White, Stuart Dr
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Beiske, Ben; Murray, Jennifer; White, Stuart Dr:
Procter & Gamble Europe: Vizir Launch - Taschenbuch

2013, ISBN: 3638643964

ID: 18156725290

[EAN: 9783638643962], Neubuch, [PU: GRIN Verlag]

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Details zum Buch
Procter & Gamble Europe: Vizir Launch
Autor:

Beiske, Ben; Murray, Jennifer; White, Stuart

Titel:

Procter & Gamble Europe: Vizir Launch

ISBN-Nummer:

Scholarly Paper (Advanced Seminar) aus dem Jahr 2002 im Fachbereich Wirtschaft - Handel und Distribution, einseitig bedruckt, Note: 1.1 (A+), NULL (Manchester School of Management), 11 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: This paper addresses the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies.

Detailangaben zum Buch - Procter & Gamble Europe: Vizir Launch


EAN (ISBN-13): 9783638643962
ISBN (ISBN-10): 3638643964
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: GRIN Verlag
60 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 28.08.2007 10:44:48
Buch zuletzt gefunden am 20.06.2017 15:54:26
ISBN/EAN: 9783638643962

ISBN - alternative Schreibweisen:
3-638-64396-4, 978-3-638-64396-2


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