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Trade Show Management - Manfred Kirchgeorg#Werner M. Dornscheidt#Wilhelm Giese
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Manfred Kirchgeorg#Werner M. Dornscheidt#Wilhelm Giese:

Trade Show Management - neues Buch

2005, ISBN: 9783409143332

ID: 725833220

For many centuries, exhibitions and trade shows have been a crucial tool of sales and communication all over the world. Premier international trade shows had firmly estab­ lished themselves in Western Europe and the USA by the mid-1900s. Recent events in this century reflect the heightened significance of the fast-growing, forward-looking markets of Asia and Eastern Europe. The advance of globalisation and rapid develop­ ments in media technology are presenting new challenges to trade show companies and to the exhibitors and visitors who actively make use of this communication tool. As this happens, the activities involved in managing trade shows, congresses and similar events become ever more closely intertwined. Although there is certainly no paucity of literature on ´´service management´´ at both either the national or international Ievel, it is astanishing to note how little has yet been written about the management of trade shows per se. Back in 2003, this realization inspired us to compile and publish the original Handbook of Trade Show Management in Germany (and in the German language). Scholarsand practitioners alike contributed their views on the subject. In response to positive feedback and a plethora of inquiries from abroad, we have now taken the step of publishing this international edition, inviting numerous authors who contributed to the German edition to share, along with additional international experts, to share in this undertaking. Efficient planning, implementing and controlling of trade shows, conventions and events Virtual platforms have opened up a whole new world of software analysis and debugging solutions. This book gives a technical overview and practical examples on the usage of virtual platforms for debugging, covering various software and design tasks. Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 27.09.2005 Buch (fremdspr.), Gabler, .200

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Trade Show Management - Manfred Kirchgeorg#Werner M. Dornscheidt#Wilhelm Giese
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Manfred Kirchgeorg#Werner M. Dornscheidt#Wilhelm Giese:

Trade Show Management - neues Buch

2003, ISBN: 9783409143332

ID: 673977563

For many centuries, exhibitions and trade shows have been a crucial tool of sales and communication all over the world. Premier international trade shows had firmly estab­ lished themselves in Western Europe and the USA by the mid-1900s. Recent events in this century reflect the heightened significance of the fast-growing, forward-looking markets of Asia and Eastern Europe. The advance of globalisation and rapid develop­ ments in media technology are presenting new challenges to trade show companies and to the exhibitors and visitors who actively make use of this communication tool. As this happens, the activities involved in managing trade shows, congresses and similar events become ever more closely intertwined. Although there is certainly no paucity of literature on ´´service management´´ at both either the national or international Ievel, it is astanishing to note how little has yet been written about the management of trade shows per se. Back in 2003, this realization inspired us to compile and publish the original Handbook of Trade Show Management in Germany (and in the German language). Scholarsand practitioners alike contributed their views on the subject. In response to positive feedback and a plethora of inquiries from abroad, we have now taken the step of publishing this international edition, inviting numerous authors who contributed to the German edition to share, along with additional international experts, to share in this undertaking. Efficient planning, implementing and controlling of trade shows, conventions and events Virtual platforms have opened up a whole new world of software analysis and debugging solutions. This book gives a technical overview and practical examples on the usage of virtual platforms for debugging, covering various software and design tasks. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Gabler

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Trade Show Management - Planning, Implementing and Controlling of Trade Shows, Conventions and Events. - Kirchgeorg, Manfred Dornscheidt, Werner Giese, Wilhelm Stoeck, Norbert
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Kirchgeorg, Manfred Dornscheidt, Werner Giese, Wilhelm Stoeck, Norbert:
Trade Show Management - Planning, Implementing and Controlling of Trade Shows, Conventions and Events. - gebunden oder broschiert

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Trade Show Management Planning, Implementing and Controlling of Trade Shows, Conventions and Events - Kirchgeorg, Manfred (Herausgeber); Dornscheidt, Werner M. (Herausgeber); Giese, Wilhelm (Herausgeber); Stoeck, Norbert (Herausgeber)
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Kirchgeorg, Manfred (Herausgeber); Dornscheidt, Werner M. (Herausgeber); Giese, Wilhelm (Herausgeber); Stoeck, Norbert (Herausgeber):
Trade Show Management Planning, Implementing and Controlling of Trade Shows, Conventions and Events - gebunden oder broschiert

2005, ISBN: 3409143335

ID: A4164825

Gebundene Ausgabe Event-Management, Management / Event-Management, Ausstellung / Messe (Warenmesse), Messe (Warenmesse), mit Schutzumschlag neu, [PU:Gabler, Betriebswirt.-Vlg]

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Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events.
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Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events. - gebunden oder broschiert

2005, ISBN: 3409143335

ID: 18618854757

[EAN: 9783409143332], Neubuch, [PU: Gabler Verlag], Business & Economics|Marketing|General

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Details zum Buch
Trade Show Management
Autor:

Manfred Kirchgeorg

Titel:

Trade Show Management

ISBN-Nummer:

9783409143332

Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.

Detailangaben zum Buch - Trade Show Management


EAN (ISBN-13): 9783409143332
ISBN (ISBN-10): 3409143335
Gebundene Ausgabe
Erscheinungsjahr: 2005
Herausgeber: Gabler, Betriebswirt.-Vlg
1136 Seiten
Gewicht: 2,007 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 07.04.2007 19:05:54
Buch zuletzt gefunden am 15.02.2017 13:21:00
ISBN/EAN: 9783409143332

ISBN - alternative Schreibweisen:
3-409-14333-5, 978-3-409-14333-2

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