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Marketing Strategy - John Cadogan
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These six volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. The volumes also contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. This reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature. John Cadogan, Books, Business and Finance, Marketing Strategy Books>Business and Finance In marketing, globally, new challenges are emerging which strategic marketers must face. Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This concentration on marketing strategy issues by marketing academics, and the resulting escalation in articles published, means that interested readers approaching the literature are faced with a monumental task. The sheer scale of the literature is the problem; it is too diverse, too fragmented, too vast. Marketing Strategy sets about correcting this problem. First, the volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. Second, the volumes contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. Volume 1: Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought Volume 2: Marketing Strategy Processes and Tools Volume 3: Marketing-Mix Strategies - Product Strategy and Promotion Strategy Volume 4: Marketing-Mix Strategies - Distribution Strategy and Pricing Strategy Volume 5: Marketing Strategy Organization, Implementation and Control Volume 6: Evolving and Emerging Issues in Marketing Strategy This reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.

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Marketing Strategy - Herausgeber: Cadogan, John
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Marketing Strategy - gebunden oder broschiert

ISBN: 9781848601178

[ED: Hardcover], [PU: SAGE PUBN], In marketing, globally, new challenges are emerging which strategic marketers must face. Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This concentration on marketing strategy issues by marketing academics, and the resulting escalation in articles published, means that interested readers approaching the literature are faced with a monumental task. The sheer scale of the literature is the problem it is too diverse, too fragmented, too vast. Marketing Strategy sets about correcting this problem. First, the volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. Second, the volumes contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. Volume 1: Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought Volume 2: Marketing Strategy Processes and Tools Volume 3: Marketing-Mix Strategies - Product Strategy and Promotion Strategy Volume 4: Marketing-Mix Strategies - Distribution Strategy and Pricing Strategy Volume 5: Marketing Strategy Organization, Implementation and Control Volume 6: Evolving and Emerging Issues in Marketing Strategy This reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature. Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Marketing Strategy - John Cadogan
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(*)
John Cadogan:
Marketing Strategy - neues Buch

2009, ISBN: 9781848601178

ID: 9644451

Media-Kombination, Sonstige Produkte, [PU: SAGE Publications Ltd]

Neues Buch Lehmanns.de
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Marketing Strategy - John Cadogan
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
John Cadogan:
Marketing Strategy - gebunden oder broschiert

2009, ISBN: 9781848601178

ID: 9644451

Hardcover, Buch, [PU: SAGE Publications Ltd]

Neues Buch Lehmanns.de
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Marketing Strategy - John Cadogan
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John Cadogan:
Marketing Strategy - neues Buch

ISBN: 9781848601178

ID: 151176336

NA Marketing, Sage Publications

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Marketing Strategy
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In marketing, globally, new challenges are emerging which strategic marketers must face. Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This concentration on marketing strategy issues by marketing academics, and the resulting escalation in articles published, means that interested readers approaching the literature are faced with a monumental task. The sheer scale of the literature is the problem; it is too diverse, too fragmented, too vast. Marketing Strategy sets about correcting this problem. First, the volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. Second, the volumes contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. Volume 1: Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought Volume 2: Marketing Strategy Processes and Tools Volume 3: Marketing-Mix Strategies - Product Strategy and Promotion Strategy Volume 4: Marketing-Mix Strategies - Distribution Strategy and Pricing Strategy Volume 5: Marketing Strategy Organization, Implementation and Control Volume 6: Evolving and Emerging Issues in Marketing Strategy This reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.

Detailangaben zum Buch - Marketing Strategy


EAN (ISBN-13): 9781848601178
ISBN (ISBN-10): 1848601174
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: SAGE PUBN INC
2456 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 19.07.2009 18:20:36
Buch zuletzt gefunden am 27.11.2017 20:34:33
ISBN/EAN: 9781848601178

ISBN - alternative Schreibweisen:
1-84860-117-4, 978-1-84860-117-8


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