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The History of Marketing Thought (SAGE Library in Marketing) - Mark Tadajewski, Brian Jones
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[SR: 15920495], Hardcover, [EAN: 9781847870018], SAGE Publications Ltd, SAGE Publications Ltd, Book, [PU: SAGE Publications Ltd], SAGE Publications Ltd, This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline., 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 10633, Funding, 5267708011, Schools & Teaching, 8975347011, Education & Teaching, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 468224, Education, 491352, Administration, 684254011, Counseling, 491354, Curriculum & Instruction, 684255011, Educational Philosophy, 684256011, Elementary Education, 491366, History & Theory, 684257011, Secondary Education, 491364, Special Education, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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[ED: Hardcover], [PU: SAGE PUBN], This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline. Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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2008, ISBN: 1847870015

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[EAN: 9781847870018], Neubuch, [PU: SAGE Publications Ltd 2008-02-12, London], Business & Economics|Marketing|General, Education|Finance

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Details zum Buch
The History of Marketing Thought 3 Volume Set

This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.

Detailangaben zum Buch - The History of Marketing Thought 3 Volume Set


EAN (ISBN-13): 9781847870018
ISBN (ISBN-10): 1847870015
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: SAGE PUBN INC
1208 Seiten
Gewicht: 2,223 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 17.12.2007 00:10:06
Buch zuletzt gefunden am 21.09.2017 16:37:34
ISBN/EAN: 9781847870018

ISBN - alternative Schreibweisen:
1-84787-001-5, 978-1-84787-001-8


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