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Treasure Hunt: Inside the Mind of the New Consumer - Silverstein, Michael; Butman, John
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Silverstein, Michael; Butman, John:
Treasure Hunt: Inside the Mind of the New Consumer - Taschenbuch

2014, ISBN: 9781591841234

Gebundene Ausgabe, ID: 835879560

Shroff Publishers & Distributors Pvt. Ltd., 2014. Softcover. New. Several factors are coming together that are creating a more favourable environment for `Green Entrepreneurs`. There is growing awareness, even demand from public, governments and even businesses to make every aspect of societal activities– be it energy generation and consumption, transportation, computing, finance, food production, industrial production - sustainable environmentally as well as financially. Even consumers are willing to pay a small premium to procure `Greener` alternatives. All this is creating a market need for innovations that promote sustainability. As a result, financiers are also willing to invest in such ideas. Such an ecosystem consisting of positive public perception, regulatory support from governments, markets and financial backing is exactly what is required for `Green` innovation to thrive. Mr. Chetan Maini CEO, Mahindra Reva Electric Vehicles Pvt. Ltd Co-founder, REVA Electric Car Company Yes, it would definitely be a good option to start a Green Startup and the main challenge is internal belief, the vision must come from the top management team. The next challenge is credibility. Your practices or products must be externally certified. Being environmentally sensitive is not expensive, actually it will reduce your cost, because wastage is reduced and if properly implemented – you will gain a competitive edge over your competitor. Mr. Param Kannampilly Chairman & Managing Director, Concept Hospitality Pvt. Ltd. “A practical approach for any organization to GO GREEN for making themselves self sustainable in this competitive environment” Only after the last tree has been cut down …… The last River has been poisoned …… The last fish caught ….. Only then, we will find that money cannot be eaten..... Imagine this One day you come out from your house, And all you see is big puffs of black smoke and no trees! All you see the Cars and no Birds! All you smell is gasoline and no flowers! What kind of life is that?…so Go Green Printed Pages: 276., Shroff Publishers & Distributors Pvt. Ltd., 2014, Portfolio, 2006 New / Unread condition. NO remainder marks or price clippings. Price inside dustcover: $26.95. Number line: 10 9 8 7 6 5 4 3 2 1 - 267 pages. NO writing, marks or tears. - Synopsis A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts... it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom hardware to beauty products. But Trading Up only revealed part of the story of the new consumer. The same middle class consumers who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Silverstein's new book explains how the new consumer approaches bargain hunting, and how even the most mundane shopping - for things like paper towels and pet food -- have become an adventure rather than a tedious chore. It turns out that, in just about every consumer category, both the high end and the low end are growing and innovation rich. Many middle class consumers gladly spend $5.00 a day for a vente Starbucks latte; others spend 40 cents a day on home brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. Treasure Hunt explains the success of companies as diverse as Dollar General, LG, H. E. Butt, , Commerce Bank, and Tchibo. Beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while staying away from the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And, like General Motors or Sears in recent years, your tried-and-true marketing strategies will go into a severe stall. Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant business classic, this book is an essential guide to the moods and habits of the constantly changing consumer. - Table of Contents 1. Hard Cover. As New/As New. 8vo - over 7¾" - 9¾" tall., Portfolio, 2006

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Treasure Hunt: Inside the Mind of the New Global Consumer - Silverstein, Michael, with Butman, John
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Silverstein, Michael, with Butman, John:
Treasure Hunt: Inside the Mind of the New Global Consumer - signiertes Exemplar

2012, ISBN: 9781591841234

Gebundene Ausgabe, ID: 921710927

New York, NY: Portfolio, 2006. First edition. First printing [stated]. Hardcover. Very good in very good dust jacket. Signed by author. Nice long inscription on fep.. Glued binding. Paper over boards. xviii, [2], 267, [1] p. Illustrations. Index. The essential follow-up to the "BusinessWeek" bestseller "Trading Up" looks at an important countertrend: how middle-income consumers have gotten better than ever at finding bargains in some areas to trade up in other categories. From an on-line posting: "Michael is a senior partner and managing director in BCG's Chicago office. He is a leader of BCG's Consumer practice, and originated many of our qualitative and quantitative research methodologies. His latest book, The $10 Trillion Prize, shows how companies can capitalize on the biggest growth opportunities in the global consumer business: the newly affluent consumers in China and India. Michael has also presented a TED talk on The Future of Food as part of a series of talks curated by TED and BCG. Michael's groundbreaking research with 20, 000 women in 21 countries led to the popular 2009 book, Women Want More coauthored with BCG partner Kate Sayre and published by HarperBusiness. This book is the story of the rising female economy a $5 trillion global growth opportunity. Michael's prior research focused on luxury goods and discount products and led to two other books: Trading Up (2003) and Treasure Hunt (2006) Michael has been a BCG Fellow since August 2010. His current research topic is code-named Boomerang. It is the story of how rising affluence among Chinese and Indian consumers will put pressure on the supply of consumer products, commodities, energy, and water. He has begun active qualitative and quantitative research in India and China, comparing and contrasting consumption growth patterns across markets. A book and film documentary are scheduled for early 2012. In addition, Michael serves multinational clients in the retail and consumer products businesses. He is an expert in understanding and responding to consumer needs and dissatisfactions and helping large consumer companies to grow. Silverstein is the author of two Harvard Business Review articles and more than 20 BCG publications. He has been extensively quoted by the media, including CBS, ABC, NBC, CNBC, Fox News, the Wall Street Journal, the New York Times, the London Times, the Economist, and the Washington Post. During his 30 years at BCG, Michael has been a member of the BCG executive committee and has served as the global leader of BCG s client service initiative and the Consumer practice. Prior to joining The Boston Consulting Group, Silverstein worked at United Press International as a reporter and later in new product development. He holds an MBA with distinction from Harvard Business School and a BA in economics and history from Brown University., Portfolio, 2006

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Treasure Hunt - Butman, John; Silverstein, Michael J.
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Butman, John; Silverstein, Michael J.:
Treasure Hunt - neues Buch

ISBN: 9781591841234

ID: 289631

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up , has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer. Business Business eBook, Penguin Publishing Group

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Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
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Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer - gebunden oder broschiert

2006, ISBN: 9781591841234

ID: 150d14eb28321f294b449f91e1624267

Binding:Gebundene Ausgabe,Label:Portfolio Hardcover,Publisher:Portfolio Hardcover,NumberOfItems:1,medium:Gebundene Ausgabe,numberOfPages:272,publicationDate:2006-05-04,authors:Silverstein, Michael J.,John Butman,ISBN:1591841232 Gebundene Ausgabe, Portfolio Hardcover

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Treasure Hunt: Shopping Habits of the New Global Consumer - Michael J. Silverstein
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Treasure Hunt: Shopping Habits of the New Global Consumer - gebunden oder broschiert

2007, ISBN: 9781591841234

ID: 907998421

Portfolio, 03/30/2007. Hardcover. Used; Good., Portfolio, 03/30/2007

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Details zum Buch
Treasure Hunt: Inside the Mind of the New Global Consumer
Autor:

Silverstein, Michael

Titel:

Treasure Hunt: Inside the Mind of the New Global Consumer

ISBN-Nummer:

The essential follow-up to the "BusinessWeek" bestseller "Trading Up" looks at an important countertrend: how middle-income consumers have gotten better than ever at finding bargains in some areas to trade up in other categories.

Detailangaben zum Buch - Treasure Hunt: Inside the Mind of the New Global Consumer


EAN (ISBN-13): 9781591841234
ISBN (ISBN-10): 1591841232
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Portfolio
267 Seiten
Gewicht: 0,467 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.06.2007 11:08:09
Buch zuletzt gefunden am 03.05.2017 21:56:05
ISBN/EAN: 9781591841234

ISBN - alternative Schreibweisen:
1-59184-123-2, 978-1-59184-123-4


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