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Treasure Hunt: Inside the Mind of the New Consumer - Silverstein, Michael; Butman, John
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Silverstein, Michael; Butman, John:
Treasure Hunt: Inside the Mind of the New Consumer - signiertes Exemplar

2016, ISBN: 9781591841234

Taschenbuch, Gebundene Ausgabe, ID: 849360834

Published by G.J. Palmer And Sons Ltd., 1941. Hardback. Very Good. Illustrated by Peacock,. Very good condition with no wrapper. Buffie is an elephant and his book contains bible stories and religious verses and prayers, things to make on wet evenings and puzzles and all kinds of poems. All collected from The Church Times Children's Page. Yellow covers with blue titles. Colour frontis plus b/w illustrations. 182 pages. A little bumping to spine and corners. Covers unevenly darkened and a bit grubby/marked. Some browning to endpapers and prelims. Neat name and date in ink in belongs to section. A couple of hinges cracked. Light page edge browning and a few fox spots. [R], Published by G.J. Palmer And Sons Ltd., 1941, Oxford, 1948-01-01. Hardcover. Good. Book Tour: Book itself is mostly Very Good, downgrading on 2 things, 1) Paper separations near first and last pages; not between covers and adjacent pages, but similar effect a page or two over. Spine cloth still intact and strong. 2) DJ is at least present, but has "issues." Front face has a missing chunk 1/4"x1" toward lower right; another, smaller, toward upper spine; and a 1" tear at about mid-spine/face margin, that has pulled apart and looks like another missing chunk. One final missing chunk 1/4"x1/2" toward middle of spine/back-cover margin. Spine very sun-darkened. Top spine worn incl. tears both sides, to 1/2"; bottom similar, to 1/4". Outer corners worn incl. tears to 1/2". Edges show dirt and wear and one final tear 1/2" top back between middle and left corner. Faces further dingy and worn. Book p1 has name, and discoloration (outlining inner jacket flap). Page edges dingy, corners age-rounded. Dirt spot at lower corner looks like stain but don't see any bleed onto pages, faces of which are clean tho age-darkened just a bit. Fast, Professional Shipping w/ Tracking. "Best Descriptions, Toughest Grading!, Oxford, 1948-01-01, Munshiram Manoharlal Publishers Pvt. Ltd., 2004. 5th or later edition. Hardcover. New. 15 x 23 cm. This dictionary is designed to help all those who are engaged in learning, teaching, or translating English. It is also meant to help the layman to understand modem technical terms that he comes across in the print or electronic media. Meanings : Different senses of a word are duly numbered as I, 2, 3 etc. Meanings under each sense are given first in a simple language and then followed by standard Hindi equivalents in modem use. Grammar : In case of nouns, plurals have been noted. In case of verbs, past tense, past participle and, in certain cases, present participle also have been given. Transitive and intransitive senses of verbs have usually been treated separately and their uses illustrated. Derivatives of difficult English words have been specially noted, e.g. cession from cede, climactic from climax, galactic from galaxy, generic from genus, etc., etc. Idioms : To help the learner acquire some proficiency in the English language, a comprehensive treatment has been given of English idioms and phrases. These are printed in bold type so as to be readily spotted. Their use has been illustrated in English sentences which are invariable followed by a Hindi translation. Special guidance has been given to the learner on how to develop his vocabulary and make a small practical dictionary of his own. Pronunciation English spelling often confuses the Indian learner as t6--the pronunciation of a word. To obviate this difficulty, pronunciation has been noted along with each word. Guidance on pronunciation has been given in the Introduction where, among other things, it has been pointed out that in derivatives of a base word the accent usually shifts to a different syllable, e.g. economy but economical, democracy but democrat, technology but technological, etc. The Key to Pronunciation is given in Appendix VII. Translation Hundreds of English sentences-many of which trouble the translator have been given along with their Hindi rendering. Special guidance has been given (in Appendix ill) on how to avoid mistakes arising from literalism in translation. Numerous colloquial English expressions rendered into Hindi will help the English-knowing to express themselves in Hindi and the Hindi-knowing to express themselves in English. A large number of scientific and technical terms, so necessary for understanding the modern phenomenon of life, have been explained for the benefit of the layman. Last but not least, the user will get occasional glimpses of India`s culture, history, geography, etc., when he comes across, in illustrative English sentences, such names as Rama, Krishna, Valmiki, Vyasa, Nehru, Gandhi, Sita, Yashoda, Badrinath, Srinagar, Simla, the Himalayas, the Ganga, etc. Contents Preface to the Third Edition Preface to the Second Edition 1. Introduction : i. Methodology ii. Pronunciation Dictionary Printed Pages: 1185., Munshiram Manoharlal Publishers Pvt. Ltd., 2004, Winchester Press, 1979. Hardcover. Very Good. Possibly unread, a little wear/tiny chipping to some parts of dj edges, few light spots on page edges, otherwise text very tight w/ crisp unmarked text., Winchester Press, 1979, 2016. Hardcover. New. Lang:- English, Pages 170. Reprinted in 2016 with the help of original edition published long back[1867].This book is in black & white, Hardcover, sewing binding for longer life with Matt laminated multi-Colour Dust Cover, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, there may be some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Customisation is possible). Hope you will like it and give your comments and suggestions., 2016, New York.: Privately Printed. for The Author by J. J. Little & Ives., 1908. Privately Printed. . Hardcover. Very Good. 150 page travelogue of life in California in the very early 20th century. A eulogy to the sunny life and the beauty she enjoyed. This copy privately printed has a limitation number of5228 (which in my opinion is stretching it) and is signed in full with the surname reversed and correctly. There is also a full page dedication from an "Edna C. Young to Walter Ross McShea for helping her find all the things in the book and more on her trip to California. She has also made so ink annotations to margins on a couple of pages and several underlinings. Red cloth, gilt titles. minor spotting to cloth, tight and just about very good., Privately Printed. for The Author by J. J. Little & Ives., 1908, 2013. Hardcover. New. Lang:- English, Pages 173. Reprinted in 2013 with the help of original edition published long back[1867].This book is in black & white, Hardcover, sewing binding for longer life with Matt laminated multi-Colour Dust Cover, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, there may be some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Customisation is possible). Hope you will like it and give your comments and suggestions., 2013, GB: Francis Day & Hunter, 1938. Words and Musical score. Approx. 235 x 310 mm. 4 pages folded. Pictorial front cover. Readable words and music BUT a bit spotted and dust marked.. Paperback. G+., Francis Day & Hunter, 1938, London: Hodder & Stoughton, 1939.. 1st ed. "The chapters which follow may be taken as indicating some aspects of the message offered for the guidance and comfort of people in the shadow of Big Ben at the opening of the War of 1939." Pp. 190, some spotting to top closed page edges. Blue cloth, d/w rubbed with small edge tears. G+/G. ., London: Hodder & Stoughton, 1939., Portfolio, 2006 New / Unread condition. NO remainder marks or price clippings. Price inside dustcover: $26.95. Number line: 10 9 8 7 6 5 4 3 2 1 - 267 pages. NO writing, marks or tears. - Synopsis A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts... it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom hardware to beauty products. But Trading Up only revealed part of the story of the new consumer. The same middle class consumers who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Silverstein's new book explains how the new consumer approaches bargain hunting, and how even the most mundane shopping - for things like paper towels and pet food -- have become an adventure rather than a tedious chore. It turns out that, in just about every consumer category, both the high end and the low end are growing and innovation rich. Many middle class consumers gladly spend $5.00 a day for a vente Starbucks latte; others spend 40 cents a day on home brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. Treasure Hunt explains the success of companies as diverse as Dollar General, LG, H. E. Butt, , Commerce Bank, and Tchibo. Beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while staying away from the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And, like General Motors or Sears in recent years, your tried-and-true marketing strategies will go into a severe stall. Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant business classic, this book is an essential guide to the moods and habits of the constantly changing consumer. - Table of Contents 1. Hard Cover. As New/As New. 8vo - over 7¾" - 9¾" tall., Portfolio, 2006

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Treasure Hunt: Inside the Mind of the New Consumer - Silverstein, Michael; Butman, John
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Silverstein, Michael; Butman, John:
Treasure Hunt: Inside the Mind of the New Consumer - Taschenbuch

2014, ISBN: 9781591841234

Gebundene Ausgabe, ID: 835879560

Shroff Publishers & Distributors Pvt. Ltd., 2014. Softcover. New. Several factors are coming together that are creating a more favourable environment for `Green Entrepreneurs`. There is growing awareness, even demand from public, governments and even businesses to make every aspect of societal activities– be it energy generation and consumption, transportation, computing, finance, food production, industrial production - sustainable environmentally as well as financially. Even consumers are willing to pay a small premium to procure `Greener` alternatives. All this is creating a market need for innovations that promote sustainability. As a result, financiers are also willing to invest in such ideas. Such an ecosystem consisting of positive public perception, regulatory support from governments, markets and financial backing is exactly what is required for `Green` innovation to thrive. Mr. Chetan Maini CEO, Mahindra Reva Electric Vehicles Pvt. Ltd Co-founder, REVA Electric Car Company Yes, it would definitely be a good option to start a Green Startup and the main challenge is internal belief, the vision must come from the top management team. The next challenge is credibility. Your practices or products must be externally certified. Being environmentally sensitive is not expensive, actually it will reduce your cost, because wastage is reduced and if properly implemented – you will gain a competitive edge over your competitor. Mr. Param Kannampilly Chairman & Managing Director, Concept Hospitality Pvt. Ltd. “A practical approach for any organization to GO GREEN for making themselves self sustainable in this competitive environment” Only after the last tree has been cut down …… The last River has been poisoned …… The last fish caught ….. Only then, we will find that money cannot be eaten..... Imagine this One day you come out from your house, And all you see is big puffs of black smoke and no trees! All you see the Cars and no Birds! All you smell is gasoline and no flowers! What kind of life is that?…so Go Green Printed Pages: 276., Shroff Publishers & Distributors Pvt. Ltd., 2014, Portfolio, 2006 New / Unread condition. NO remainder marks or price clippings. Price inside dustcover: $26.95. Number line: 10 9 8 7 6 5 4 3 2 1 - 267 pages. NO writing, marks or tears. - Synopsis A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts... it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom hardware to beauty products. But Trading Up only revealed part of the story of the new consumer. The same middle class consumers who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Silverstein's new book explains how the new consumer approaches bargain hunting, and how even the most mundane shopping - for things like paper towels and pet food -- have become an adventure rather than a tedious chore. It turns out that, in just about every consumer category, both the high end and the low end are growing and innovation rich. Many middle class consumers gladly spend $5.00 a day for a vente Starbucks latte; others spend 40 cents a day on home brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. Treasure Hunt explains the success of companies as diverse as Dollar General, LG, H. E. Butt, , Commerce Bank, and Tchibo. Beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while staying away from the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And, like General Motors or Sears in recent years, your tried-and-true marketing strategies will go into a severe stall. Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant business classic, this book is an essential guide to the moods and habits of the constantly changing consumer. - Table of Contents 1. Hard Cover. As New/As New. 8vo - over 7¾" - 9¾" tall., Portfolio, 2006

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Treasure Hunt: Inside the Mind of the New Consumer - Silverstein, Michael; Butman, John
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Silverstein, Michael; Butman, John:
Treasure Hunt: Inside the Mind of the New Consumer - gebunden oder broschiert

2006, ISBN: 9781591841234

ID: 156026109

Portfolio, 2006 New / Unread condition. NO remainder marks or price clippings. Price inside dustcover: $26.95. Number line: 10 9 8 7 6 5 4 3 2 1 - 267 pages. NO writing, marks or tears. - Synopsis A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend her $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts... it's the one closest to her parking spot. In his research with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom hardware to beauty products. But Trading Up only revealed part of the story of the new consumer. The same middle class consumers who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. Silverstein's new book explains how the new consumer approaches bargain hunting, and how even the most mundane shopping - for things like paper towels and pet food -- have become an adventure rather than a tedious chore. It turns out that, in just about every consumer category, both the high end and the low end are growing and innovation rich. Many middle class consumers gladly spend $5.00 a day for a vente Starbucks latte; others spend 40 cents a day on home brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. Treasure Hunt explains the success of companies as diverse as Dollar General, LG, H. E. Butt, , Commerce Bank, and Tchibo. Beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while staying away from the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And, like General Motors or Sears in recent years, your tried-and-true marketing strategies will go into a severe stall. Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant business classic, this book is an essential guide to the moods and habits of the constantly changing consumer. - Table of Contents 1. Hard Cover. As New/As New. 8vo - over 7¾" - 9¾" tall., Portfolio, 2006

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Treasure Hunt - Butman, John; Silverstein, Michael J.
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Butman, John; Silverstein, Michael J.:
Treasure Hunt - neues Buch

ISBN: 9781591841234

ID: 289631

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up , has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer. Business Business eBook, Penguin Publishing Group

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Gebr. - Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
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Gebr. - Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer - gebrauchtes Buch

2017, ISBN: 9781591841234

ID: 150d14eb28321f294b449f91e1624267

Letzte Aktualisierung am: 10.10.2017 09:49:02 Binding: Gebundene Ausgabe, Label: Portfolio Hardcover, Publisher: Portfolio Hardcover, NumberOfItems: 1, medium: Gebundene Ausgabe, numberOfPages: 272, publicationDate: 2006-05-04, authors: Silverstein, Michael J., John Butman, languages: english, ISBN: 1591841232 Bücher, Silverstein, Michael J.

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Treasure Hunt: Inside the Mind of the New Global Consumer

The essential follow-up to the "BusinessWeek" bestseller "Trading Up" looks at an important countertrend: how middle-income consumers have gotten better than ever at finding bargains in some areas to trade up in other categories.

Detailangaben zum Buch - Treasure Hunt: Inside the Mind of the New Global Consumer


EAN (ISBN-13): 9781591841234
ISBN (ISBN-10): 1591841232
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Portfolio
267 Seiten
Gewicht: 0,467 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.06.2007 11:08:09
Buch zuletzt gefunden am 13.10.2017 08:49:50
ISBN/EAN: 9781591841234

ISBN - alternative Schreibweisen:
1-59184-123-2, 978-1-59184-123-4


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