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Agency Mania: 	Harnessing the Madness of Client/Agency Relationships For High-Impact Results - Bruno Gralpois
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Bruno Gralpois:
Agency Mania: Harnessing the Madness of Client/Agency Relationships For High-Impact Results - gebunden oder broschiert

2010, ISBN: 159079205X

[SR: 727620], Hardcover, [EAN: 9781590792056], Select Books Inc (US), Select Books Inc (US), Book, [PU: Select Books Inc (US)], 2010-10-01, Select Books Inc (US), Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results. To get most out of their marketing investment, brand advertisers of all sizes must demand more from their advertising and marketing communications agencies, and get the best possible work from these relationships while simultaneously driving the dual agenda of effectiveness and efficiency. Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the client's business. Mr. Gralpois shines a bright light on the insanity of clients and agencies failing to effectively nurture their relationships or clients failing to manage their agencies as vital allies and valuable corporate assets., 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Agency Mania: 	Harnessing the Madness of Client/Agency Relationships For High-Impact Results - Bruno Gralpois
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Bruno Gralpois:
Agency Mania: Harnessing the Madness of Client/Agency Relationships For High-Impact Results - gebunden oder broschiert

2010, ISBN: 159079205X

[SR: 727620], Hardcover, [EAN: 9781590792056], Select Books Inc (US), Select Books Inc (US), Book, [PU: Select Books Inc (US)], 2010-10-01, Select Books Inc (US), Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results. To get most out of their marketing investment, brand advertisers of all sizes must demand more from their advertising and marketing communications agencies, and get the best possible work from these relationships while simultaneously driving the dual agenda of effectiveness and efficiency. Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the client's business. Mr. Gralpois shines a bright light on the insanity of clients and agencies failing to effectively nurture their relationships or clients failing to manage their agencies as vital allies and valuable corporate assets., 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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ISBN: 9781590792056

Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results. To get most out of their marketing investment, brand advertisers of all sizes must demand more from their advertising and marketing communications agencies, and get the best possible work from these relationships while simultaneously driving the dual agenda of effectiveness and efficiency. Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the client's business. Mr. Gralpois shines a bright light on the insanity of clients and agencies failing to effectively nurture their relationships or clients failing to manage their agencies as vital allies and valuable corporate assets. Books Books ~~ Business & Economics~~ Customer Relations Agency-Mania-Harnessing-the-Madness-of-Client-Agency-Relationships-For-High-Impact-Results~~Bruno-Gralpois Select Books, Incorporated

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Agency Mania: Harnessing the madness of client/agency relationships for high-impact results - Bruno Gralpois
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Bruno Gralpois:
Agency Mania: Harnessing the madness of client/agency relationships for high-impact results - gebunden oder broschiert

2010, ISBN: 159079205X

ID: 13117352512

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Agency Mania - Bruno Gralpois
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Bruno Gralpois:
Agency Mania - gebunden oder broschiert

2010, ISBN: 9781590792056

ID: 13741586

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Details zum Buch
Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results
Autor:

Gralpois, Bruno

Titel:

Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results

ISBN-Nummer:

Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results. To get most out of their marketing investment, brand advertisers of all sizes must demand more from their advertising and marketing communications agencies, and get the best possible work from these relationships while simultaneously driving the dual agenda of effectiveness and efficiency. Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the client's business. Mr. Gralpois shines a bright light on the insanity of clients and agencies failing to effectively nurture their relationships or clients failing to manage their agencies as vital allies and valuable corporate assets.

Detailangaben zum Buch - Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results


EAN (ISBN-13): 9781590792056
ISBN (ISBN-10): 159079205X
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: SELECT BOOKS
316 Seiten
Gewicht: 0,629 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.03.2012 07:03:30
Buch zuletzt gefunden am 23.04.2017 03:31:41
ISBN/EAN: 9781590792056

ISBN - alternative Schreibweisen:
1-59079-205-X, 978-1-59079-205-6


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