ISBN: 9781443215510

Excerpt: ...which he was permitted to prove his contention. The Scribners had published Andrew Carnegie''s volume, Triumphant Democracy, and the author desired that some special… Mehr…

Excerpt: ...which he was permitted to prove his contention. The Scribners had published Andrew Carnegie''s volume, Triumphant Democracy, and the author desired that some special advertising should be done in addition to that allowed by the appropriation made by the house. To Bok''s grateful ears came the injunction from the steel magnate: Use plenty of white space. In conjunction with Mr. Doubleday, Bok prepared and issued this extra advertising, and for once, at least, the wisdom of using white space was demonstrated. But it was only a flash in the pan. Publishers were unwilling to pay for unused space, as they termed it. Each book was a separate unit, others argued: it was not like advertising one article continuously in which money could be invested; and only a limited amount could be spent on a book which ran its course, even at its best, in a very short time. And, rightly or wrongly, book advertising has continued much along the same lines until the present day. In fact, in no department of manufacturing or selling activity has there been so little progress during the past fifty years as in bringing books to the notice of the public. In all other lines, the producer has brought his wares to the public, making it easier and still easier for it to obtain his goods, while the public, if it wants a book, must still seek the book instead of being sought by it. That there is a tremendous unsupplied book demand in this country there is no doubt: the wider distribution and easier access given to periodicals prove this point. Now and then there has been tried an unsupported or not well-thought-out plan for bringing books to a public not now reading them, but there seems little or no understanding of the fact that there lies an uncultivated field of tremendous promise to the publisher who will strike out on a new line and market his books, so that the public will not have to ferret out a book-store or wind through the maze of a department store. The American... Edward William Bok, Books, Biography and Memoir, A Dutch Boy Fifty Years After Books>Biography and Memoir The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Biography<

ISBN: 9781443215510

Excerpt: ...which he was permitted to prove his contention. The Scribners had published Andrew Carnegie''s volume, Triumphant Democracy, and the author desired that some special… Mehr…

Excerpt: ...which he was permitted to prove his contention. The Scribners had published Andrew Carnegie''s volume, Triumphant Democracy, and the author desired that some special advertising should be done in addition to that allowed by the appropriation made by the house. To Bok''s grateful ears came the injunction from the steel magnate: Use plenty of white space. In conjunction with Mr. Doubleday, Bok prepared and issued this extra advertising, and for once, at least, the wisdom of using white space was demonstrated. But it was only a flash in the pan. Publishers were unwilling to pay for unused space, as they termed it. Each book was a separate unit, others argued: it was not like advertising one article continuously in which money could be invested; and only a limited amount could be spent on a book which ran its course, even at its best, in a very short time. And, rightly or wrongly, book advertising has continued much along the same lines until the present day. In fact, in no department of manufacturing or selling activity has there been so little progress during the past fifty years as in bringing books to the notice of the public. In all other lines, the producer has brought his wares to the public, making it easier and still easier for it to obtain his goods, while the public, if it wants a book, must still seek the book instead of being sought by it. That there is a tremendous unsupplied book demand in this country there is no doubt: the wider distribution and easier access given to periodicals prove this point. Now and then there has been tried an unsupported or not well-thought-out plan for bringing books to a public not now reading them, but there seems little or no understanding of the fact that there lies an uncultivated field of tremendous promise to the publisher who will strike out on a new line and market his books, so that the public will not have to ferret out a book-store or wind through the maze of a department store. The American... Edward William Bok, Books, Biography and Memoir, A Dutch Boy Fifty Years After Books>Biography and Memoir, General Books LLC<

ISBN: 9781443215510

In recent years American literature has been enriched by certain autobiographies of men and women who had been born abroad, but who had been brought to this country, where they grew up as… Mehr…

In recent years American literature has been enriched by certain autobiographies of men and women who had been born abroad, but who had been brought to this country, where they grew up as loyal citizens of our great nation. Such assimilated Americans had to face not only the usual conditions confronting a stranger in a strange land, but had to develop within themselves the noble conception of Americanism that was later to become for them a flaming gospel. Andrew Carnegie, the canny Scotch lad In recent years American literature has been enriched by certain autobiographies of men and women who had been born abroad, but who had been brought to this country, where they grew up as loyal citizens of our great nation. Such assimilated Americans had to face not only the usual conditions confronting a stranger in a strange land, but had to develop within themselves the noble conception of Americanism that was later to become for them a flaming gospel. Andrew Carnegie, the canny Scotch lad who began as a cotton weaver's assistant, became a steel magnate and an eminent constructive philanthropist. Jacob Riis, the ambitious Dane, told in The Making of an American the story of his rise to prominence as a social and civic worker in New York. Mary Antin, who was brought from a Russian ghetto at the age of thirteen, gave us in The Promised Land a most impressive interpretation of America's significance to the foreign-born. The very title of her book was a flash of inspiration. Books, Biography & Autobiography~~General, Dutch-Boy-Fifty-Years-After~~Edward-William-Bok, , , , , , , , , , General Books LLC<