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Marketing Research: Methodological Foundations (with Qualtrics Card) - Dawn Iacobucci, Gilbert A. Churchill
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Dawn Iacobucci, Gilbert A. Churchill:
Marketing Research: Methodological Foundations (with Qualtrics Card) - gebrauchtes Buch

ISBN: 1439081018

ID: 6562460

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers. used books,books Books, South-Western College Pub

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Marketing Research: Methodological Foundations - Professor Dawn Iacobucci, Gilbert A, Jr. Churchill
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Professor Dawn Iacobucci, Gilbert A, Jr. Churchill:
Marketing Research: Methodological Foundations - gebunden oder broschiert

2009, ISBN: 1439081018

[SR: 3668418], Hardcover, [EAN: 9781439081013], South Western Educational Publishing, South Western Educational Publishing, Book, [PU: South Western Educational Publishing], 2009-10-20, South Western Educational Publishing, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Marketing Research (w/Qualtrics AccssCode) - Iacobucci
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Iacobucci:
Marketing Research (w/Qualtrics AccssCode) - gebrauchtes Buch

2010, ISBN: 1439081018

ID: 22535287055

[EAN: 9781439081013], [PU: Cengage Learning], 10th Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois.

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2009, ISBN: 9781439081013

ID: 11024830

[ED: 10], 10th ed., Media-Kombination, Sonstige Produkte, [PU: South Western Educational Publishing]

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Marketing Research: Methodological Foundations [With Access Code] - Collectif
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Details zum Buch
Marketing Research: Methodological Foundations [With Access Code]

Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, shows you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual and a practical understanding of marketing research as this book examines some of marketing research's most important emerging topics and tools. New Qualtrics? research activities introduce you to this popular online survey tool, while proven applications, clear explanations, and timely cases ensure MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, is an ideal learning tool now and an invaluable reference tool for you to use throughout your professional career.

Detailangaben zum Buch - Marketing Research: Methodological Foundations [With Access Code]


EAN (ISBN-13): 9781439081013
ISBN (ISBN-10): 1439081018
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: SOUTH WESTERN EDUC PUB
604 Seiten
Gewicht: 1,297 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.09.2010 09:17:10
Buch zuletzt gefunden am 10.10.2017 18:58:11
ISBN/EAN: 9781439081013

ISBN - alternative Schreibweisen:
1-4390-8101-8, 978-1-4390-8101-3


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