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Spanning Silos, The New CMO Imperative - David A. Aaker
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2008, ISBN: 9781422163689

ID: 9200000005038400

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster coo..., Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:Strength your credibility with silo teams and your CEOUse cross-functional teams and other strategic linking devicesFoster communication across silosSelect the right CMO role-- from facilitator to strategic captainDevelop common planning processesAdapt your brand strategy to silo unitsAllocate marketing dollars strategically across silosDevelop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat. Productinformatie: Taal: Engels; Formaat: ePub met kopieerbeveiliging (DRM) van Adobe; Bestandsgrootte: 0.59 MB; Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ; Printrechten: Het printen van de pagina's is niet toegestaan; Voorleesfunctie: De voorleesfunctie is uitgeschakeld; Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software; ISBN10: 1422163687; ISBN13: 9781422163689; , Engels | Ebook | 2008, Managementboeken, Marketing, Harvard Business Review Press

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Spanning Silos - David A. Aaker
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Spanning Silos - neues Buch

10, ISBN: 9781422163689

ID: 100859781422163689

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes-all of which can threaten a company's survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster coo Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes-all of which can threaten a company's survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to: Strength your credibility with silo teams and your CEOUse cross-functional teams and other strategic linking devicesFoster communication across silosSelect the right CMO role- from facilitator to strategic captainDevelop common planning processesAdapt your brand strategy to silo unitsAllocate marketing dollars strategically across silosDevelop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical-and more difficult-than ever. This book gives you the road map you need to accomplish that feat. Marketing & Sales, Business & Finance, Spanning Silos~~ David A. Aaker~~Marketing & Sales~~Business & Finance~~9781422163689, en, Spanning Silos, David A. Aaker, 9781422163689, Harvard Business Review Press, 10/21/2008, , , , Harvard Business Review Press, 10/21/2008

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Spanning Silos - Harvard Business Review Press
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Spanning Silos - neues Buch

2008, ISBN: 9781422163689

ID: 15265296

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes-all of which can threaten a company's survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer. Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes-all of which can threaten a company's survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to: Strength your credibility with silo teams and your CEOUse cross-functional teams and other strategic linking devicesFoster communication across silosSelect the right CMO role- from facilitator to strategic captainDevelop common planning processesAdapt your brand strategy to silo unitsAllocate marketing dollars strategically across silosDevelop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical-and more difficult-than ever. This book gives you the road map you need to accomplish that feat. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Spanning Silos~~EBook~~9781422163689~~David A Aaker, , Spanning Silos, David A Aaker, 9781422163689, Harvard Business Review Press, 10/21/2008, , , , Harvard Business Review Press

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Spanning Silos: The New CMO Imperative - David A. Aaker
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ISBN: 9781422163689

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Spanning Silos: The New CMO Imperative Spanning-Silos~~David-A-Aaker Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), Harvard Business Review Press

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Spanning Silos - David A. Aaker
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2008, ISBN: 9781422163689

ID: 26294303

The New CMO Imperative, eBook Download (EPUB), eBooks, [PU: Harvard Business Review Press]

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Spanning Silos
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EAN (ISBN-13): 9781422163689
Erscheinungsjahr: 2008
Herausgeber: Harvard Business Review Press

Buch in der Datenbank seit 28.08.2009 01:02:13
Buch zuletzt gefunden am 22.10.2016 16:47:56
ISBN/EAN: 9781422163689

ISBN - alternative Schreibweisen:
978-1-4221-6368-9


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