9, ISBN: 9781422163450

Why do so many global strategies fail-despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat" world, and the a… Mehr…

Why do so many global strategies fail-despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity-including direct investment, tourism, and communication-happens locally, not internationally. In this semi Why do so many global strategies fail-despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity-including direct investment, tourism, and communication-happens locally, not internationally. In this semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how-by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company's ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences-as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy. International, Economics, Redefining Global Strategy~~ Pankaj Ghemawat~~International~~Economics~~9781422163450, en, Redefining Global Strategy, Pankaj Ghemawat, 9781422163450, Harvard Business Review Press, 09/27/2007, , , , Harvard Business Review Press, 09/27/2007<

2007, ISBN: 9781422163450

Crossing Borders in A World Where Differences Still Matter, eBooks, eBook Download (EPUB), Why do so many global strategies faildespite companies? powerful brands and other border-crossin… Mehr…

Crossing Borders in A World Where Differences Still Matter, eBooks, eBook Download (EPUB), Why do so many global strategies faildespite companies? powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat? world, and the allure of similarities, firms launch one-size-fits-all strategies.But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityincluding direct investment, tourism, and communicationhappens locally, not internationally.In this semiglobalized? world, one-size-fits-all strategies don?t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you howby providing tools for:· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.· Tracking the implications of particular border-crossing moves for your company?s ability to create value.· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differencesas well as how other well-known companies have failed at this challenge.Crucial for any business competing across borders, this book will transform the way you approach global strategy. [PU: Harvard Business Review Press], Seiten: 257, Harvard Business Review Press, 2007<

ISBN: 9781422163450

Why do so many global strategies faildespite companies powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allu… Mehr…

Why do so many global strategies faildespite companies powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one-size-fits-all strategies.But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityincluding direct investment, tourism, and communicationhappens locally, not internationally.In this semiglobalized world, one-size-fits-all strategies dont stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you howby providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your companys ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differencesas well as how other well-known companies have failed at this challenge.Crucial for any business competing across borders, this book will transform the way you approach global strategy.; EPUB; Business,Finance and Law > Economics > International economics, F+W Media<

ISBN: 9781422163450

Redefining Global Strategy:Crossing Borders in A World Where Differences Still Matter Pankaj Ghemawat Redefining Global Strategy:Crossing Borders in A World Where Differences Still Matter… Mehr…

Redefining Global Strategy:Crossing Borders in A World Where Differences Still Matter Pankaj Ghemawat Redefining Global Strategy:Crossing Borders in A World Where Differences Still Matter Pankaj Ghemawat eBooks > Wirtschaft, Harvard Business Review Press<

2007, ISBN: 9781422163450

Crossing Borders in A World Where Differences Still Matter, eBooks, eBook Download (EPUB), [PU: Harvard Business Review Press], Harvard Business Review Press, 2007