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India Inside: The Emerging Innovation Challenge to the West - Kumar, Nirmalya Puranam, Phanish
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Kumar, Nirmalya Puranam, Phanish:

India Inside: The Emerging Innovation Challenge to the West - gebunden oder broschiert

2012, ISBN: 9781422158753

[ED: Hardcover], [PU: Perseus Books Mcgraw-Hill Professional], Even as white collar jobs are outsourced to Indian firms, those of us in the developed world persist in the view that our distinct advantage over the developing world our ability to innovate will remain unchallenged. After all, where are the Indian iPhones, Googles, and Viagras? But according to the latest research by India business experts Nirmalya Kumar and Phanish Puranam, this view is wrongheaded. In fact, though much of it is invisible to the Western consumer, there is already a great deal of innovation in India such as management and process innovation, and innovations in B2B and R&D, for example. Even more dramatically, Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New products such as Tata's Nano, Going Green's G-Wiz car, and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness (more insensitive to a harsh environment), compactness (miniaturization and system integration), feature rationalization (ditching the junk that accumulates), and mega-scale production (to drive down costs). This "Nano effect" low-cost innovation that meets the needs of consumers who are both demanding and budget-constrained will ultimately result in consumer-branded products for the developed world. Tracing what they see as a movement of innovation to the East, and particularly the increasing capability of Indian companies to innovate and develop products for global markets, Kumar and Puranam deliver a "wake-up" call to companies in the developed world. With implications for companies and policy makers in both the developed world and India, this book offers a clear-eyed view of the challenges and opportunities for multinationals looking for new sources of innovation in the future. 2012. XV, 177 p. Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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India Inside: The Emerging Innovation Challenge to the West - Kumar, Nirmalya Puranam, Phanish
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Kumar, Nirmalya Puranam, Phanish:

India Inside: The Emerging Innovation Challenge to the West - gebunden oder broschiert

2012, ISBN: 9781422158753

[ED: Hardcover], [PU: Perseus Books Mcgraw-Hill Professional], Even as white collar jobs are outsourced to Indian firms, those of us in the developed world persist in the view that our distinct advantage over the developing world our ability to innovate will remain unchallenged. After all, where are the Indian iPhones, Googles, and Viagras? But according to the latest research by India business experts Nirmalya Kumar and Phanish Puranam, this view is wrongheaded. In fact, though much of it is invisible to the Western consumer, there is already a great deal of innovation in India such as management and process innovation, and innovations in B2B and R&D, for example. Even more dramatically, Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New products such as Tata's Nano, Going Green's G-Wiz car, and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness (more insensitive to a harsh environment), compactness (miniaturization and system integration), feature rationalization (ditching the junk that accumulates), and mega-scale production (to drive down costs). This "Nano effect" low-cost innovation that meets the needs of consumers who are both demanding and budget-constrained will ultimately result in consumer-branded products for the developed world. Tracing what they see as a movement of innovation to the East, and particularly the increasing capability of Indian companies to innovate and develop products for global markets, Kumar and Puranam deliver a "wake-up" call to companies in the developed world. With implications for companies and policy makers in both the developed world and India, this book offers a clear-eyed view of the challenges and opportunities for multinationals looking for new sources of innovation in the future. 2012. XV, 177 p. Versandfertig in über 4 Wochen, Neuware, gewerbliches Angebot

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India Inside
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India Inside - neues Buch

ISBN: 9781422158753

ID: 10896413

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head-often in ways invisible to consumers in the developed world. Through. Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head-often in ways invisible to consumers in the developed world. Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India-from B2B products and R & D outsourcing to process and management innovation. The book also illuminates Indian companies' growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors' analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over. India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future. Books, Business, Finance and Law~~Business and Management~~Business Strategy, India Inside~~Book~~9781422158753~~Nirmalya Kumar, Phanish Puranam, , , , , , , , , ,

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India Inside: The Emerging Innovation Challenge to the West - Kumar, Nirmalya; Puranam, Phanish
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India Inside: The Emerging Innovation Challenge to the West - Nirmalya Kumar
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India Inside: The Emerging Innovation Challenge to the West
Autor:

Nirmalya Kumar

Titel:

India Inside: The Emerging Innovation Challenge to the West

ISBN-Nummer:

9781422158753

Even as white collar jobs are outsourced to Indian firms, those of us in the developed world persist in the view that our distinct advantage over the developing world our ability to innovate will remain unchallenged. This book offers a view of the challenges and opportunities for multinationals looking for sources of innovation in the future.

Detailangaben zum Buch - India Inside: The Emerging Innovation Challenge to the West


EAN (ISBN-13): 9781422158753
ISBN (ISBN-10): 1422158756
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: HARVARD BUSINESS
208 Seiten
Gewicht: 0,403 kg
Sprache: Englisch

Buch in der Datenbank seit 02.03.2007 11:56:14
Buch zuletzt gefunden am 02.03.2017 13:42:49
ISBN/EAN: 9781422158753

ISBN - alternative Schreibweisen:
1-4221-5875-6, 978-1-4221-5875-3

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