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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - R. Eric Reidenbach
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ISBN: 9781420093308

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market.Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus.Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships. Textbooks New Books ~~ Business & Economics~~ Marketing ~~ General Listening-to-the-Voice-of-the-Market~~R-Eric-Reidenbach Taylor & Francis Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace.

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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - Reidenbach, R. Eric
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ISBN: 1420093304

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Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building lo business,business and investing Business & Investing, Productivity Press

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2009, ISBN: 1420093304, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

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Internationaler Buchtitel. In englischer Sprache. Verlag: PRODUCTIVITY PR INC, 193 Seiten, L=239mm, B=163mm, H=18mm, Gew.=476gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace. Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace.

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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - R. Eric Reidenbach
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
R. Eric Reidenbach:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers - gebunden oder broschiert

ISBN: 9781420093308

ID: 9781420093308

Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Listening-to-the-Voice-of-the-Market~~R-Eric-Reidenbach Business>Sales>Sales Hardcover, Taylor & Francis

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Listening to the Voice of the Market How to Increase Market Share and Satisfy Current Customers - R. Eric Reidenbach
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R. Eric Reidenbach:
Listening to the Voice of the Market How to Increase Market Share and Satisfy Current Customers - neues Buch

ISBN: 1420093304

ID: 1420093304

Listening to the Voice of the Market How to Increase Market Share and Satisfy Current Customers Author :R. Eric Reidenbach 9781420093308 1420093304, [PU: CRC Press]

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Details zum Buch
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace.

Detailangaben zum Buch - Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers


EAN (ISBN-13): 9781420093308
ISBN (ISBN-10): 1420093304
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: PRODUCTIVITY PR INC
193 Seiten
Gewicht: 0,476 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 23.05.2010 12:25:53
Buch zuletzt gefunden am 13.12.2016 22:33:24
ISBN/EAN: 9781420093308

ISBN - alternative Schreibweisen:
1-4200-9330-4, 978-1-4200-9330-8


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