. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Buch verkaufen
Anbieter, die das Buch mit der ISBN 9781412979900 ankaufen:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 23,62 €, größter Preis: 91,09 €, Mittelwert: 62,35 €
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marieke de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - gebrauchtes Buch

ISBN: 1412979900

ID: 7680767

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students?tomorrow's marketing professionals?to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet. accounting,accounting and finance,advertising,business,business and finance,business and investing,economics,general,global,health fitness and dieting Marketing & Sales, SAGE Publications, Inc

gebrauchtes bzw. antiquarisches Buch Thriftbooks.com
used Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (2nd Revised edition) - Marieke De Mooij
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marieke De Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (2nd Revised edition) - Taschenbuch

ISBN: 1412979900

ID: 5916388230

[EAN: 9781412979900], New book, [SC: 2.75], [PU: SAGE Publications Inc], BRAND NEW, Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (2nd Revised edition), Marieke De Mooij, This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. All data, charts, tables and additional material have been updated.

Neues Buch Abebooks.co.uk
THE SAINT BOOKSTORE, Southport, United Kingdom [51194787] [Rating: 5 (of 5)]
NEW BOOK Versandkosten: EUR 2.75
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd Edition - de Mooij, Marieke
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
de Mooij, Marieke:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. 2nd Edition - Taschenbuch

2010, ISBN: 1412979900

ID: 16034267259

[EAN: 9781412979900], Near Fine, [SC: 25.46], [PU: SAGE Publications, Inc, U.S.A.], CONSUMER BEHAVIOR CROSS-CULTURAL STUDIES CONSUMERS PSYCHOLOGY MARKETING, light cover wear. text is unmarked. binding crisp, tight.

gebrauchtes bzw. antiquarisches Buch Abebooks.co.uk
Smith Family Bookstore Downtown, Eugene, OR, U.S.A. [54142260] [Rating: 5 (of 5)]
NOT NEW BOOK Versandkosten: EUR 25.46
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke De Mooij
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marieke De Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Taschenbuch

ISBN: 9781412979900

[ED: Taschenbuch], [PU: SAGE PUBN], Neuware - The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: -, [SC: 12.50], Neuware, gewerbliches Angebot, 229x185x18 mm, [GW: 635g]

Neues Buch Booklooker.de
AHA-BUCH GmbH
Versandkosten:Versand in die Schweiz (EUR 12.50)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Consumer Behavior and Culture - Marieke de Mooij
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marieke de Mooij:
Consumer Behavior and Culture - Taschenbuch

2010, ISBN: 9781412979900

ID: 13241767

[ED: 2], 2nd Revised edition, Softcover, Buch, [PU: SAGE Publications Inc]

Neues Buch Lehmanns.de
Versandkosten:Versand in 10-15 Tagen, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

Details zum Buch
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Autor:

Herausgeber: De Mooij, Marieke K.

Titel:

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

ISBN-Nummer:

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Detailangaben zum Buch - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising


EAN (ISBN-13): 9781412979900
ISBN (ISBN-10): 1412979900
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: SAGE PUBN INC
403 Seiten
Gewicht: 0,637 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.04.2011 22:23:04
Buch zuletzt gefunden am 09.06.2017 20:08:33
ISBN/EAN: 9781412979900

ISBN - alternative Schreibweisen:
1-4129-7990-0, 978-1-4129-7990-0


< zum Archiv...
Benachbarte Bücher