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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
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Marieke de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Taschenbuch

ISBN: 1412979900

[SR: 380393], Paperback, [EAN: 9781412979900], SAGE Publications, Inc, SAGE Publications, Inc, Book, [PU: SAGE Publications, Inc], SAGE Publications, Inc, The Second Edition of this popular text brings up-to-date Marieke de Mooij′s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students―tomorrow′s marketing professionals―to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition′s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the , 2588, Economic Policy & Development, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2596, Macroeconomics, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 11119, Psychology & Counseling, 11121, Adolescent Psychology, 11130, Applied Psychology, 11132, Child Psychology, 11149, Counseling, 11160, Creativity & Genius, 11162, Developmental Psychology, 13922612011, Evolutionary Psychology, 11172, Experimental Psychology, 11173, Forensic Psychology, 11177, History, 16311181, Medicine & Psychology, 11186, Mental Illness, 11164, Neuropsychology, 11189, Occupational & Organizational, 11192, Pathologies, 11194, Personality, 11196, Physiological Aspects, 227701, Psychiatry, 11199, Psychoanalysis, 11201, Psychopharmacology, 11203, Psychotherapy, TA & NLP, 11205, Reference, 11207, Research, 11209, Sexuality, 11223, Social Psychology & Interactions, 11229, Testing & Measurement, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 6511988011, General, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books, 5571278011, Economic Policy, 5571275011, Public Affairs & Policy, 5571255011, Politics & Government, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684246011, International Business, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491490, Psychology, 491492, Clinical Psychology, 684296011, Cognitive Psychology, 491496, Developmental Psychology, 684297011, Neuropsychology, 684298011, Psychopathology, 491494, Psychotherapy, 468214, Social Sciences, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke de Mooij
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Marieke de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Taschenbuch

2010, ISBN: 1412979900

[SR: 1086279], Paperback, [EAN: 9781412979900], SAGE Publications, Inc, SAGE Publications, Inc, Book, [PU: SAGE Publications, Inc], 2010-11-16, SAGE Publications, Inc, Consumer Behavior and Culture, 268097, International, 268091, Accounting, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268320, International, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Marieke de Mooij:
Consumer Behavior and Culture - Taschenbuch

ISBN: 9781412979900

Paperback, [PU: SAGE Publications Inc], The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and numerous updates on the highly regarded first edition, Market Research

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ISBN: 9781412979900

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Consumer Behavior and Culture - Taschenbuch

2010, ISBN: 9781412979900

ID: 13241767

Consequences for Global Marketing and Advertising, [ED: 2], 2nd Revised edition, Softcover, Buch, [PU: SAGE Publications Inc]

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Detailangaben zum Buch - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising


EAN (ISBN-13): 9781412979900
ISBN (ISBN-10): 1412979900
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: SAGE PUBN INC
403 Seiten
Gewicht: 0,637 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.04.2011 22:23:04
Buch zuletzt gefunden am 09.06.2018 09:03:49
ISBN/EAN: 9781412979900

ISBN - alternative Schreibweisen:
1-4129-7990-0, 978-1-4129-7990-0


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