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In Data We Trust - Lars Luck
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ISBN: 9781408179529

ID: 9781408179529

How Customer Data is Revolutionising Our Economy Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on &apos gut feeling&apos are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it&apos s the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it&apos s &apos out there&apos . In Data We Trust: Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on &apos gut feeling&apos are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it&apos s the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it&apos s &apos out there&apos ., Bloomsbury Publishing

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In Data We Trust - Bloomsbury Publishing
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In Data We Trust - neues Buch

2012, ISBN: 9781408179529

ID: 16565124

Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all. Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart USE of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'. eBooks, , In Data We Trust~~EBook~~9781408179529~~Lars Luck, Bjorn Bloching, Thomas Ramge, Stefan Tobler, , In Data We Trust, Lars Luck, 9781408179529, Bloomsbury Publishing, 08/02/2012, , , , Bloomsbury Publishing

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In Data We Trust - Lars Luck
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(*)
Lars Luck:
In Data We Trust - neues Buch

ISBN: 9781408179529

Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart USE of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'. eBooks In Data We Trust~~EBook~~9781408179529~~Lars Luck, Bjorn Bloching, Thomas Ramge, Stefan Tobler In Data We Trust

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In Data We Trust: How Customer Data is Revolutionising Our Economy - Lars Luck
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ISBN: 9781408179529

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In Data We Trust: How Customer Data is Revolutionising Our Economy In-Data-We-Trust~~Lars-Luck Business>Sales>Sales NOOK Book (eBook), BLOOMSBURY PUBLISHING

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In Data We Trust - Lars Luck;  Bjorn Bloching;  Thomas Ramge
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2012, ISBN: 9781408179529

ID: 26276175

How Customer Data is Revolutionising Our Economy, [ED: 1], Auflage, eBook Download (EPUB), eBooks, [PU: A&C Black Business Information and Development]

Neues Buch Lehmanns.de
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