. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 5,21 €, größter Preis: 11,90 €, Mittelwert: 9,66 €
Billions: Selling to the New Chinese Consumer - Doctoroff, Tom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Doctoroff, Tom:

Billions: Selling to the New Chinese Consumer - Taschenbuch

2007, ISBN: 1403976635

ID: 14095608180

[EAN: 9781403976635], [PU: Palgrave Macmillan Trade], History|Asia|China, Language Arts & Disciplines|Communication, Social Science|Sociology|General, Business & Economics|Consumer Behavior, Business & Economics|Marketing|General, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding

gebrauchtes bzw. antiquarisches Buch Abebooks.de
Book Deals, Lewiston, NY, U.S.A. [60506629] [Rating: 4 (von 5)]
Versandkosten: EUR 71.19
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Billions: Selling to the New Chinese Consumer - Doctoroff, Tom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Doctoroff, Tom:

Billions: Selling to the New Chinese Consumer - Taschenbuch

2007, ISBN: 1403976635

ID: 14097732878

[EAN: 9781403976635], Neubuch, [PU: Palgrave Macmillan Trade], History|Asia|China, Language Arts & Disciplines|Communication, Social Science|Sociology|General, Business & Economics|Consumer Behavior, Business & Economics|Marketing|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding Part 1: Chinese Culture and Buying Motivations *Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan *Part 2: The Fundamentals of Relevant China Strategies* Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 *Part 3: On the Ground Lessons: Winning and Losing in China *Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding

Neues Buch Abebooks.de
Book Deals, Lewiston, NY, U.S.A. [60506629] [Rating: 4 (von 5)]
NEW BOOK Versandkosten: EUR 71.19
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Billions - Doctoroff, Tom; Sorrell, Martin
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Doctoroff, Tom; Sorrell, Martin:
Billions - neues Buch

2008

ISBN: 9781403976635

ID: 1963266

Part 1: Chinese Culture and Buying Motivations * Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness" of the Mainland vs. Hong Kong and Taiwan * Part 2: The Fundamentals of Relevant China Strategies * Soft Touch and Hard Cash: The Iron Link between Insight and Profit * The Brand Vision: The Soul of the Machine * Portfolio Management in the PRC: How and When to Extend a Brand * Anticipating the Peculiarities of China's Media Scene * How to Leverage the Glory of 2008 * Part 3: On the Ground Lessons: Winning and Losing in China * Into the Shallow End: Ten Easy Tips for Good China Ads * Missing the Point: Why Multinationals Fail in China * Culture, Corporate Structure, and the Elusive Power of Local Brands * Chinese Consumers, Chinese Brands and the MNC Learning Curve * Chinese Cultural Relativism and Global Branding Business Business eBook, St. Martin's Press

Neues Buch Ebooks.com
Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Billions: Selling to the New Chinese Consumer. - Doctoroff, Tom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Doctoroff, Tom:
Billions: Selling to the New Chinese Consumer. - Taschenbuch

2007, ISBN: 1403976635

ID: 17566002978

[EAN: 9781403976635], [SC: 260.32], [PU: Smp Palgrave Trade], Taschenbuch, leichte Lagerspuren, Mängelmarkierung am Ober- und Unterschnitt, innen absolut sauberes Exemplar 240 S. Englisch 350g

gebrauchtes bzw. antiquarisches Buch ZVAB.com
Ursula Ingenhoff, Bergisch Gladbach, Germany [62879454] [Rating: 5 (von 5)]
Versandkosten: EUR 260.32
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Billions: Selling to the New Chinese Consumer. - Doctoroff, Tom
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Doctoroff, Tom:
Billions: Selling to the New Chinese Consumer. - Taschenbuch

2007, ISBN: 1403976635

ID: 17566002978

[EAN: 9781403976635], [PU: Smp Palgrave Trade], Taschenbuch, leichte Lagerspuren, Mängelmarkierung am Ober- und Unterschnitt, innen absolut sauberes Exemplar 240 S. Englisch 350g

gebrauchtes bzw. antiquarisches Buch Abebooks.de
Ursula Ingenhoff, Bergisch Gladbach, Germany [62879454] [Rating: 5 (von 5)]
Versandkosten: EUR 260.32
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

< zum Suchergebnis...
Details zum Buch
Billions: Selling to the New Chinese Consumer
Autor:

Doctoroff, Tom

Titel:

Billions: Selling to the New Chinese Consumer

ISBN-Nummer:

9781403976635

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.

Detailangaben zum Buch - Billions: Selling to the New Chinese Consumer


EAN (ISBN-13): 9781403976635
ISBN (ISBN-10): 1403976635
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: Palgrave
225 Seiten
Gewicht: 0,308 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.10.2007 19:31:41
Buch zuletzt gefunden am 07.01.2017 12:28:28
ISBN/EAN: 9781403976635

ISBN - alternative Schreibweisen:
1-4039-7663-5, 978-1-4039-7663-5

< zum Suchergebnis...
< zum Archiv...
Benachbarte Bücher